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Should not-for-profit organizations perform competitor analysis? *sources must be within five years*

What is entailed in the service area competitor analysis? Why should health care organizations engage in competitor analysis? Should not-for-profit organizations perform competitor analysis?
*sources must be within five years*
source:
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic management of health care organizations. (8th ed.). Jossey-Bass. Chapter 3.

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*sources must be within five years*
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