Select two competing companies (e.g., JCPenney vs. Nordstrom) and do the following: 1 – Define their current position in the marketplace, using Chapter 6 course materials and lecture notes as a guide; 2 – Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook. Review Page 42 in Chapter 4 and page 64 in Chapter 5.
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