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The final component of your marketing plan is a breakeven analysis report that also includes a schedule for implementation, any needed control measures, and a contingency plan.

Required Readings Chapter 15 Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2nd ed.). Routledge http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1581263&site=ehost-live&scope=site The final component of your marketing plan is...