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  • Assignment 2: Submit Persona, Product, and Value Proposition Slides Hide Assignment Information Instructions Assignment 2: Submit Persona, Product, and Value Proposition Slides Complete PowerPoint slides for each of the followin

    Assignment 2: Submit Persona, Product, and Value Proposition Slides
    Hide Assignment Information
    Instructions
    Assignment 2: Submit Persona, Product, and Value Proposition Slides
    Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made). UPLOAD the PDF:

    At this time, include the name of the product/service on the title slide.

    Remember to place your logo at the same place on each slide. (Necessary for brand recognition.)

    <<1 slide only per black bullet below.>>
    • Target Buyer Persona (choose one: B2B, B2C or B2G)
    o Use one of the examples below as a template.
    o The nickname for the persona should reflect the need of the buyer persona.
    o Common objections: what are some of the common objections you will hear your target buyer say before they buy?
    • Product/Service Strategy
    o Choose a product/service to complete the Marketing Plan for next year. Choosing an existing product/service is best.
    (If you’ve chosen a large company (e.g. Puma), do not complete the plan for the entire company. Only choose one product/service.)
    o Name of product/service
    o include an image of your product/service
    o competitive advantage
    o 3 Benefits/Features
    • Value Proposition
    o Use template provided

  • You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service/product line for next calendar year. Your goal is

    Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line
    Hide Assignment Information
    Instructions
    Final Assignment Instructions
    You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service/product line for next calendar year. Your goal is to convince your boss to give you the budget for your Marketing Plan.
    The marketing plan will be in form of a PowerPoint presentation.
    It will include all the elements in the image below.
    In each module, you will complete slides that will form part of the final PowerPoint presentation.

    Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line
    Choose a company to complete a Marketing Plan (final assignment) on. It can be one of the following:
    • a well-known large enterprise “(Century 21 Real Estate Brokerage)
    • a small-medium sized business (SMB) you know personally
    • your own family business (may be operating or you plan to open)

    For Assignment 1, you will only be completing the first three: Mission Statement, SWOT, Business Goals.

    You will choose the Product/Service in Assignment 2.

    Complete PowerPoint slides for each of the following but UPLOAD the PDF:

    <<1 slide only per black bullet below. Total of 4 slides for this module>>

    Place your brand name at the same place on every slide. Use every chance you get to promote your brand!

    • Title Slide: “Marketing Plan for ABC Product for XYZ Company. Your name.
    • Company Overview: (include image of company logo)
    o Vision Statement (only 1 sentence. You can find them on google.)
    o Industry, Size of market, and Growth Rate (Nike is in the sports equipment and apparel industry. Size of market is market size was valued at USD 542 billion in 2021 and has a growth rate of CAGR of 7.4%. source)
    o (Sales to businesses) B2B and/or B2C (sales to consumers) and/or B2G (sales to government)? With Nike there is only B2C.
    o Product categories? (Found on the company’s homepage in the top navigation bar. For example, for Nike, it’s Men, Women, Kids, and Jordan.
    • Complete a SWOT analysis for our company. Strengths and Weaknesses of our Company + Opportunities and Threats facing the industry we’re in. (See image below.)
    • Corporate Goals (Identify three goals for the company in general for the upcoming year. You can google them or make them up. Usually, goals are sales revenues goals for the year, new product lines they want to move into, DEI…)

    Slide Best Practices:
    • Do not use complete sentences.
    • Use business language which is clear, concise, and uses simple language.

    Cite at least two sources either business or academic. On business presentations, cite the sources at the bottom of the slide where it was cited.

    Incorporate at least five vocabulary terms from the textbook.

  • At this point in the course, you have developed all required sections of your client company’s digital marketing plan. Your final step is to present your plan to the client company owner and/or marketing department. Submi

    Final Project — Client Presentation
    Hide Assignment Information
    Instructions
    At this point in the course, you have developed all required sections of your client company’s digital marketing plan. Your final step is to present your plan to the client company owner and/or marketing department.
    Submit the following for your final project:
    A five-minute (no longer) audio/video-embedded PowerPoint presentation to the client company. Minimum elements:

    1. The presentation should cover each area of the digital marketing plan with the exception of the company overview (after all, the client already knows the basics about their company).
    2. The slide deck should be visually appealing, utilize images/graphics that are appropriate/effective, and avoid the use of too much or to little text on each slide. A good rule of thumb is no more than seven words per bullet point and no more than seven bullet points per slide.
    3. Each slide must be presented with audio and/or video embedded. Students are to use the “Recording” menu inside PowerPoint to embed a video of themselves as they present the slides. Audio-only narration on each slide is acceptable only if students do not have a camera available to record video.
    4. Students should dress and speak in a professional manner–one which a client would expect from a digital marketing consultant. Genuine enthusiasm for the ideas being presented should be evident, the pace should neither lag nor race, and the spoken elements of the presentation should be largely free of filler words and sounds such as (like, um, uh, etc.).
      Students are permitted to utilize alternative presentation software and methods as long as the file submitted for grading can be opened and viewed by the instructor and as long as it contains both the audio and visual elements as specified above.
      Grading breakdown:
      Quality of Slide Deck 25%
      Quality of Verbal Presentation 25%
      Completeness of Content 25%
      Quality of Content 25%
  • In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred

    Week Four Assignment – Digital Marketing Plan
    Hide Assignment Information
    Instructions
    In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred to as the “client company”). Assume the role of digital marketing consultant retained to create an actionable digital marketing plan for the client company. Each week, you will write additional components of this plan so that by the end of Week 4 you have a complete digital marketing plan for the client company. Write in third person (avoiding first person pronouns like I, me, my, etc).
    This week, develop the following sections of your client company’s digital marketing plan:
    Mobile Marketing Plan – This section should make recommendation to the company on tactics it can use to reach its target market via their smartphones. There are so many options (SMS, in-app ads, video ads, push notifications, apps, geo-fencing, QR codes, etc), so be sure to apply the concepts you learned in Chapter 12 and select tactics that are best for your client.
    Social and Regulatory Issues – This section should address any social or regulatory issues the company needs to be aware of when implementing the digital marketing plan.
    Measurement and Evaluation Plan – This section should make specific, actionable recommendations as to tools the company should use to measure and evaluate the results of its digital marketing efforts.

  • Select at least three of the laws and discuss how they resonate with your understanding of organizational learning and effectiveness and leadership. How might these principles

    Week Two Assignment: Leadership Journal- Reflect on Organizational Learning and Effectiveness in Leadership
    Hide Assignment Information
    Instructions
    Instructions
    Senge (2006) introduced eleven laws of the fifth disciple in Chapter 4 of the course textbook. Select at least three of the laws and discuss how they resonate with your understanding of organizational learning and effectiveness and leadership. How might these principles be applied in real-world scenarios to foster personal mastery, shared vision, systems thinking, and other key aspects of the learning organization concept? Make sure you share examples from your own experiences or observations.
    Your response should be 500-750 words (two-to-three pages) and include at least two references. Peer-reviewed journal articles are preferred. Ensure your response complies with APA 7th Edition (October 2019) format.
    Please submit this assignment as a Word document (PDFs will not be accepted).
    Grading
    This assignment is worth 10 points and is due on Monday.
    FORMATTING NOTES: ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:
    PAGE NUMBERING
    PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES
    TITLE PAGE CORRECTLY FORMATTED
    SHORT ABSTRACT, NO MORE THAN 5 SENTENCES
    DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS
    REFERENCE PAGE, CORRECT HANGING FORMAT

  • Week Three Assignment: Leadership Journal- Reflect on Senge’s Core Disciplines and Organizational Change Instructions How has your understanding of the four core disciplines proposed by Senge (2006)

    Week Three Assignment: Leadership Journal- Reflect on Senge’s Core Disciplines and Organizational Change
    Instructions
    How has your understanding of the four core disciplines proposed by Senge (2006) (personal mastery, mental models, shared vision, and team learning) enhanced your perspective on organizational adaptability? Reflect on how each discipline contributes to an organization’s capacity to respond to changes and challenges. Ensure you draw on personal experiences or observations to illustrate how these disciplines have been applied to foster adaptability within an organization. Consider the ways in which these disciplines might collectively shape a more agile and resilient organizational culture.
    Your response should be 500-750 words (two-to-three pages) and include at least two references. Peer-reviewed journal articles are preferred. Ensure your response complies with APA 7th Edition (October 2019) format.
    Please submit this assignment as a Word document (PDFs will not be accepted).
    t is worth 10 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric.
    Grading
    This assignment is worth 10 points and is due on Monday.
    FORMATTING NOTES: ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:
    PAGE NUMBERING
    PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES
    TITLE PAGE CORRECTLY FORMATTED
    SHORT ABSTRACT, NO MORE THAN 5 SENTENCES
    DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS
    REFERENCE PAGE, CORRECT HANGING FORMAT

  • Tijuana River pollution. KPBS. Imagine that you have been hired as a highly paid consultant and must help the mayor of Imperial Beach, CA. You were hired to introduce new ideas and/or coachi

    Week Four Signature Assignment: Apply Systems Thinking and Complexity Theory
    Hide Assignment Information
    Instructions
    Background
    This assignment will assess your ability to apply key course concepts in a meaningful way, especially with the practices of a learning organization, dialogue, relational leadership, adaptive leadership, and/or systems thinking, to a situation or scenario where you should exercise effective leadership.
    This case is an opportunity to use what you have learned about systems’ level thinking (Senge, 2006; Wheatley, 2006), practices of a learning organization (Senge, 2006), and post-industrial leadership theory—see Transformational Leadership (Burns, 1978; Bass and Riggio, 2006), Relational Leadership (Rost, 1993), and Adaptive Leadership (Heifetz and Laurie, 2001; Heifetz, R., Grashow, A., & Linsky, M. 2009). The practice of adaptive leadership: Tools and tactics for changing your organization and the world. Boston, MA: Harvard Business Review.
    Instructions
    Begin by reviewing all of the following resources:
    • Stahl, L. (2020). Raw sewage flowing into the Tijuana River brings toxic sludge to California. CBS News: 60 Minutes Nature.
    • [CBS 8 San Diego]. (2020, June 1). “60 Minutes” features sewage contamination in Imperial Beach [Video]. YouTube.
    • City News Service. (2023). County supervisors push for federal emergency on Tijuana River pollution. KPBS.
    Imagine that you have been hired as a highly paid consultant and must help the mayor of Imperial Beach, CA. You were hired to introduce new ideas and/or coaching to improve the leadership both individually and through efforts to manage change in the organization. Write a four to five-page (1000-1500 words) paper that identifies:
    • The issues presented in the case
    • Your analysis of the identified issues
    • Your approach to leadership utilizing ideas presented in the course to solve the issues you identified
    Consider: What is the impact on the preparation of the US Special Forces?
    Connect: Be sure to connect your analysis to the practices of a learning organization, dialogue, transformational leadership, relational leadership, adaptive leadership, and/or systems thinking.
    Follow APA 7th Edition (2019) requirements. See NU Online Library for resources for APA compliance.
    Length: This assignment must be 4-5 pages (1,000-1500 words), excluding the title and reference page.
    References: Include at least 4 peer-reviewed scholarly resources.
    Additional Resources
    • Stahl, L. (2020). Raw sewage flowing into the Tijuana River brings toxic sludge to California. CBS News: 60 Minutes Nature.
    • [CBS 8 San Diego]. (2020, June 1). “60 Minutes” features sewage contamination in Imperial Beach [Video]. YouTube.
    • City News Service. (2023). County supervisors push for federal emergency on Tijuana River pollution. KPBS.
    • National University. (n.d.). APA style. Nu.Libguides.com.
    Grading
    This assignment is worth 30 points and is due on the final day of the course.
    FORMATTING NOTES: ENSURE APA 7TH EDITION IS ADHERED TO WITH ATTENTION TO:
    PAGE NUMBERING
    PAHE HEADERS FOR TITLE PAGE AND OTHER PAGES
    TITLE PAGE CORRECTLY FORMATTED
    SHORT ABSTRACT, NO MORE THAN 5 SENTENCES
    DOUBLE SPACING BETWEEN SENTENCES AND PARAGRAPHS
    REFERENCE PAGE, CORRECT HANGING FORMAT

  • Course Project Scenario Savannah Engineering, Inspection and Insurance Company Savannah Engineering, Inspection and Insurance Company (SEIIC) is one of America’s oldest insurance companies spec

    The course project assignments are based around a project scenario involving Savannah Engineering, Inspection and Insurance Company (SEIIC). The main scenario is provided, below, in the Week 1 instructions. The assignments will progress from one week to the next during the course.

    Course Project Scenario

    Savannah Engineering, Inspection and Insurance Company

    Savannah Engineering, Inspection and Insurance Company (SEIIC) is one of America’s oldest insurance companies specializing in equipment inspection and insurance for companies in the manufacturing, transportation, and energy sectors. Founded in 1873 and named for the first steam-powered ship to cross the Atlantic, SEIIC has grown to become a global leader in the application of engineering principles to safety and risk management. With more than 4,500 employees in 14 principal offices and 55 field locations around the world, SEIIC stands ready to meet industry needs on any continent.

    More than 50% of the SEIIC employees have an engineering or technical background. Accordingly, college recruiting and training are major features of the HR program. Although SEIIC has been known as a great place to work, turnover/retention issues need constant attention in the highly competitive labor market for technical personnel. In the past, the organization was also known for outstanding customer service and for building long-term relationships with its many business partners. However, this image has slipped in recent years as the organization and market have undergone significant change and SEIIC has struggled to respond in effective ways. As a result, SEIIC has decided to undertake a complete updating of its human resources management practices.

    To accomplish this effort, the company wants to investigate emerging trends in HR and to identify best practices for major HR processes.

    To accomplish this investigation, the organization has divided the project into five components as follows:

    • Week 1: Exploration of the domestic organizational environment including economic, legal, cultural, global, and technological trends (Week 1, due 12/2/24)

    • Week 2: Trends and best practices in recruiting and staffing
    • Week 3: Trends and best practices in training, performance management, and career management
    • Week 4: Trends and best practices in compensation and benefits
    • Week 5: Trends and best practices in international HR management

    For this homework, assess at least two major trends that are likely to affect SEIIC for each of the following areas:

    • Economic and financial
    • Legal and political
    • Social and cultural
    • Global and technological

       

    • Submit your three- to four-page assignment in APA style.

    Submission Details:
    Due by 12/2/24 at 6:00pm CST
     

    Requirements:

     

    1. Make certain to include in text citations from your course text in addition to your outside leadership resources within your main  post. This adds credibility to your argument. [Textbook]: Cascio, W. F. (2021). Managing human resources: Productivity, quality of work life, profits (12th ed.). McGraw-Hill. ISBN: 978-1260681352

     

    2. No plagiarism will be tolerated. Must be in 7th Edition APA format with cited sources within the last 5 years.
     

    3. No AI support, score must be 0% and less than < 10% score on Turnitin

  • COMPARISON BETWEEN THE TWO OPERATIONS MODELS. Make a comparison between the operations models of a macro bakery-cafeteria in Barcelona with that of a traditional small-format bakery or cafeteria,

    COURSE CODE: BCOBM211                                 COURSE NAME: LOGISTICS AND OPERATIONS                      Task brief & rubrics

    FINAL ASSIGNMENT (Project)

     

    Task description: The following assignment is a group task (4-5 students).

    ·  Objective:

    ·  Make a comparison between the operations models of a macro bakery-cafeteria in Barcelona with a traditional, small-format bakery or cafeteria, applying basic academic concepts of operations and logistics.

     Apply operations and logistics management concepts in diagnosing problems and developing recommendations for improvement. 

    Questions and tasks:

    Important: Each team must complete all the mandatory tasks and choose one of the optional tasks.

    MANDATORY TASKS:

    1.      COMPARISON BETWEEN THE TWO OPERATIONS MODELS. Make a comparison between the operations models of a macro bakery-cafeteria in Barcelona with that of a traditional small-format bakery or cafeteria, including the following aspects: Which is the Value Proposition from both companies?  What type of operations processes (products) do both companies most likely use? What is the level of standardization or customization of their processes and products? Which of the 5 operations performance objectives do both companies seem to focus on the most (draw the polar diagram)? Remember to include the references of the data and relevant information to justify your arguments and analysis.

    2.      PRIMARY RESEARCH. Conduct Primary Research by visiting at least one of the stores of the chosen macro bakery-cafeteria (Vivari, 365, Granier, or El Fornet) and the small cafeteria or traditional bakery. This Primary Research may include customer surveys, interviews with managers, interviews with experts in the sector, etc. Check its bakery product portfolio. Observe (1-2 hours) how many of those products are delivered to end customer. Deduce the daily output. The evidence of the Primary Research must include the data collected, the main findings from the research, and photos of the visit (one picture from the front door and at least three from the inside).

    3.      LOCATION AND LAYOUT. Analize the Location and Layout Types of both companies. Draw the layouts using appropriate tools (hand drawn layouts are not accepted).What 5 factors do you think have been considered when choosing the location of both companies? What advantages and disadvantages do you think the chosen location provides for both companies? What do you consider to be the type of layout chosen by each company? What differences exist between them? Why do you think this type has been chosen?

     

    OPTIONAL TASKS.

    Choose and develop one of the following tasks and remember to include the references of the data and relevant information to justify your arguments and analysis:

     

    1. MATERIAL HANDLING EQUIPMENT AND SYSTEMS. Analize the Material Handling Strategy of both companies. Which should be the objectives of the Material Handling Strategy? Based on those strategic objectives, the secondary research carried out, and the information collected during your on-site investigation (primary research), what would you consider are the 5 most important material handling principles for both companies?

    2. CAPACITY PLANNING. Based on the information that appears in the “Relevant Information” section and the data collected during your on-site investigation, calculate the design capacity, the effective capacity, and the actual capacity for the macro bakery-cafeteria. These calculations must be based on information for the month of December 2024. What specific recommendations regarding capacity management and demand estimation would you offer this company?

    3. QUALITY CONTROL. Which are the 4 types of Quality Costs that may be found in those companies? If you where the Operations Manager of any of these companies, in which of them would you invest the most? Analyze the quality control measures that each of the companies you are studying has adopted. Discuss the advantages and disadvantages in each case. Are there regulations regarding food quality, space conditions, etc. that apply to these companies? Discuss your answer.

    4. WASTE AND MAINTENANCE MANAGEMENT. Analyze the types of waste that exist in both companies. Are they the same in type, volume, etc.? Considering the 8 types of waste studied in class, use the 5S method to propose a detailed and specific set of recommendations so that these companies can improve their waste management. About the maintenance systems,…what tools, techniques and new technologies could be incorporated to improve the maintenance management of the machinery and facilities of both companies?

     

    Remember that in this type of assignments, the proposed questions should serve as a guide, but do not limit yourself exclusively to answering the questions. Make sure you include enough theoretical information (definitions of concepts, usefulness of management tools, etc.). Also, remember to back up your arguments on relevant and reliable sources.

     

    Links of interest:

    How it’s Made | Bread

    Scaling Bakery Operations with AMF High-Speed Bread Systems (youtube.com)

    How a Massive Bread Factory Produces 150,000 Loaves per Week — Vendors (youtube.com)

    Awesome Automated Bakery Food Processing Technologies (youtube.com)

    La tramposa razón por la que hay una panadería con degustación en cada esquina

     

    Formalities:

     

                  Tasks to submit:

     

    A/ Report in pdf/word format:

     

    ·     Structure of the Report: Cover page with full names of participants, Table of Contents, Introduction(1), Main body of the report (2), Conclusions(3), bibliography. References and charts are excluded of the total page and word count.

    ·     Appendix: you have to attach an appendix containing the results of your primary research (interview transcription/survey result).

    ·     Word count: 1+2+3 Minimum 10 pages, 2.000 words. Appendix out of page/word count.

    ·     Font: Arial 12,5 pts.

    ·     Text alignment: Justified.

    ·     The in-text References and the Bibliography have to be in Harvard’s citation style.

     

    B/ Presentation (pdf/powerpoint). No limit of slides. Submit to Moodle attached to the report.

     

    In class presentation:

     

    §  Format: in-class group presentation in week 13 during the scheduled class hours

    §  Duration: 15 min (+5 min for Q&A)

    §  Presentations should include: Cover page with full names of participants, Table of Contents.

     

    RELEVANT INFORMATION 1. Requirements for the comparison: MACRO BAKERY-CAFETERIA (Choose one). SMALL-FORMAT BAKERY OR CAFETERIA:  The display area of products for sale must have an area of approximately 25 to 35 square meters.  The space for the tasting will have an area of between 15 and 20 square meters, that is, a capacity for between 8 and 12 people (No more than 3-4 tables and 8-12 chairs)  In the case of cafeterias, the offer of products ready for sale must not exceed 5 items.  Most of the products on the menu must be prepared at the moment.

    Submission: Via Moodle (Turnitin). Limit: week 13, 1 h before the presentation.

    Weight: This task is 60 % of your total grade for this subject.

    Rubrics :

    Learning Descriptors

    Fail Below 60%

    Marginal Fail 60-69%

    Fair 70-79 %

    Good 80-89%

    Exceptional 90-100%

     

    Purpose & Understanding

     

    KNOWLEDGE & UNDERSTANDING

     

    10%

    Very poor coverage of central
    purpose, goals, research questions or arguments with little relevant
    information evident. Virtually no evidence of understanding or focus.

     

    Minimal understanding of purpose
    of the study; factual errors evident. Gaps in knowledge and superficial
    understanding. A few lines of relevant material.

     

    Reasonable understanding and
    clearly identifies the purpose, goals, research questions or argument.

    Reflect partial achievement of
    learning outcomes.

     

    A sound grasp of, and clearly
    identifies, the purpose, goals, research questions or argument. Some wider
    study beyond the classroom content shown.

     

    Effectively describes and
    explains the central purpose, arguments, research questions, or goals of the
    project; expla-nation is focused, detailed and compe-lling. Recognition of
    alternative forms of evidence beyond that supplied in the classroom.

     

    Content

     

    KNOWLEDGE & UNDERSTANDING

     

    10%

    Content is unclear, inaccurate and/or incomplete. Brief and irrelevant.
    Descriptive Only personal views offered. Unsubs-tantiated and does not support
    the purpose, argument or goals of the project. Reader gains no insight
    through the content of the project.

    Limited content that does not really support the purpose of the report.
    Very poor coverage.

    Displays only rudimentary knowledge of the content area. Reader gains
    few if any insights

     

    Presents some information that adequately supports the central purpose,
    arguments, goals, or research questions of the project. Although parts missing,
    it demonstrates a level of partially proficient knowledge of the content
    area. Reader gains some insights.

    Presents clear and appropriate information that adequately supports
    the central purpose, arguments, goals or research questions of the project.

    Demonstrates satisfactory knowledge of the content area. Reader gains
    proficient insights.

     

    Presents balanced, significant and valid information that
    clearly and convin-cingly supports the central purpose, arguments, research questions
    or goals of the project. Demonstrates in-depth and speciali-zed knowledge of the
    content area. The reader gains important insights.

     

    Organization

     

    COMMUNICATION

     

    5%

    Information/content is not logically organized or presented. Topics/
    paragraphs are frequently disjointed and fail to make sense together. Reader
    cannot identify a line of reasoning and loses interest.

     

    Information/content is not, at times, logically organized or presented.
    Topics/paragraphs are frequently disjointed which makes the content hard to follow.
    The reader finds it hard to understand the flow of the report.

     

    Information/content is presented in a rea-sonable sequence. Topic
    /paragraph transition is unclear in places with linkages for the most part. Reader
    can generally unders-tand and follow the line of reasoning, although work nee-ded
    to be proficien-tly organized.

    Information/content is presented in a clear and understandable sequence.
    Topic/ paragraph transition is good with clear linkages between sections and arguments.
    Reader can understand and follow the line of reasoning.

     

    Information/content is presented in a logical, interesting and
    effective se-quence. Topics and arguments flow smoothly and cohe-rently from one
    to another and are clearly linked. Rea-der can easily follow the line of reasoning
    and enjoyed reading the report.

     

    Style & Tone

     

    COMMUNICATION

     

    5%

     

    Writing is poor, unclear and unen-gaging, and the rea-der finds it
    difficult to read and maintain interest. Tone is not professional or suita-ble
    for an academic research project. A reorganization and rewrite is needed.

    Writing is unenga-ging and reader finds it difficult to maintain
    interest. Tone is not consis-tently professional or suitable for an academic research
    project. Work needed on academic writing style.

    Writing is usually engaging and keeps the reader’s attention. Tone
    is generally appropriate for an academic research project, although a clearer
    and more professional style and tone is needed.

    Writing style and tone is generally good and sustains interest
    throughout. Tone is professional and appropriate for an academic research
    project.

     

    Writing is compelling and sustains interest throughout. Tone is consistently
    professional and appropriate for an academic research project.

     

     

    Use of References

     

    COMMUNICATION

     

    5%

     

    Little or no evidence of reference sources in the report. Content
    not supported and based on unsubstantiated views.

     

    Most references are from sources that are not peer-reviewed or
    professional, and have uncertain reliability. Few if any appropriate
    citations are provided. Reader doubts the validity of much of the material.

    Professionally legiti-mate references are generally used. Fair
    citations are presen-ted in most cases. Some of the infor-mation/content/evidence comes from sources that are re-liable,
    but more aca-demic sources nee-ded to be convincing

    Professionally and academically legitimate references are used. Clear
    and accurate citations are presented in most cases. The majority of the information/ content/evidence comes from
    sources that are reliable.

    Presents compelling evidence from pro-fessionally and aca-demically
    legitimate sources. Attribution is clear and accura te. References are 75% from
    primarily peer-reviewed professional journals or other approved sources.

     

    Formatting

     

    COMMUNICATION

     

    5%

     

     

    Research project exhibits no formatting, or frequent and significant
    errors in Harvard formatting.

     

    There are too many errors in the Harvard formatting to be acceptable
    as a partially proficient piece.

     

    Harvard formatting is employed in the research project with
    minor errors. A review and rework of format and style of referencing in text
    and in the bibliography is needed.

    Harvard formatting is used accurately and consistently throughout
    the research project, although some issues are apparent as the reader is unable
    to find sources.

    Harvard formatting is used accurately and consistently
    throughout the research project. Accurate hyperlinks are included where
    required, making it easy for readers to review sources.

     

    Oral Communication Skills

     

    COMMUNICATION

    20 %

     

     

    Oral presentation cannot be understood because there is no logical
    sequencing of research information. Presenter uses superfluous graphics or no
    graphics; graphics do not support or relate to the information presented. Presenter
    reads mostor all of the project notes with little or no eye contact. Presenter
    mumbles, incorrectly pronounces terms and/or speaks too quietly.Oral
    presentation rambles, is unclear and cannot be followed by the audience.
    Presenter is unprofessional, lacks confidence, is uncomfortable and cannot answer
    basic questions.

    Research information is presented in a sequence that at times is
    difficult to follow.

    Graphics support and are related to the content of the project, but
    presenter reads from slides and does not talk around the topic.Presenter
    tries to maintains eye contact with the audience but reads from notes too
    much. Presenter uses good voice dynamics and clearly enunciates terms,
    however they are uncomfortable for the most part and finds it hard answer-ring
    questions. Over-all, the oral presen-tation is delivered in a borderline
    manner and needs more practice and prepa-ration to reach required standards
    of delivery.

    Research information is presented in a sequence that the audience
    can follow. Graphics support are related to the content of the project.
    Presenter maintains eye contact with the audience with a few minor
    exceptions; presenter reads from notes on a few occasions. Presenter uses
    good voice dynamics and clearly enunciates terms. Presenter is comfortable for
    the most part and adequately answers questions.

    Overall, the oral presentation is delivered in a satisfactory manner
    and meets expectations with respect to oral communication skills.

    Research information is presented in a sequence that the audience
    can follow. Graphic ssupport and are related to the content of the project. Presenter
    maintains eye contact with the audience with a few minor exceptions, seldom
    returning to notes. Presenter uses good voice dynamics and clearly enunciates
    terms. Presenter is comfortable and answers questions well.

    Overall, the oral presentation is
    delivered in a good manner and meets expectations with respect to oral
    communication skills.

     

     

    Research information is presented in a logical, interesting and
    effective sequence, which the audience can easily follow. Oral presentation
    uses effective graphics to explain and reinforce the information presented. Presenter
    maintains eye contact with audience and does not read from notes. Presenter
    speaks in a clear voice and uses correct, precise pronunciation of terms.
    Oral presentation is thorough, clear, compelling, informative and
    professionally delivered. Presenter is professional, confident and comfortable,
    and answers questions effectively.

     

     

    Analytical / Critical
    Thinking Skills

     

    CRITICAL THINKING

     

    20%

    Research problem, concept or idea is not clearly articu-lated,
    or its compo-nent elements are not identified or described. Research information
    is poorly organized, categorized and/or not examined; research information is
    often inaccurate or incomplete. Presents little if any analysis or interpret-tation;
    inaccurately and/or inappropria-tely applies research methods, techniques ,
    models, frameworks and/or theories to the analysis. Presents few solutions or
    conclusions; solutions or conclusions are often not well supported, are inaccurate
    and/or inconsistent, and are presented in a vague or rudimentary manner.

     

    Research problem, concept or idea is not clearly articulated at times
    and confusing. Research information is badly organized, categorized, and/or
    only superficially examined; research information is often incomplete. Presents
    limited analysis or interpretation; inaccurately and/or inappropriately
    applies research methods, techniques, models, frameworks and/or theories to the
    analysis. Presents some solutions or conclusions but they are often not
    wellsupported, or logical.

     

    Adequately iden-tifies and describes (or sketches out) the
    research problem, concept or idea and its components. Gathers and examines
    information relating to the research problem, concept or idea; presents and
    appraises research information with some minor inconsistencies, irrelevancies
    or omissions. Generally applies appropriate research methods, techniques,
    models, frameworks and/or theories although within accuracies. Outlines
    solutions or conclusions that are somewhat logical and consistent with the analysis
    and evidence; identifies and/or lists solutions or conclusions although not
    always clearly.

     

    Formulates a clear description of the research problem, concept or
    idea, and specifies major elements to be examined. Selects information
    appropriate to addressing the research problem, concept or idea; accurately
    and appropriately analyses and interprets relevant research information.
    Effectively applies appropriate research methods, techniques, models,
    frameworks and/or theories in developing and justifying multiple solutions or
    conclusions; solutions or conclusions are coherent, well supported and complete.

     

    Effectively formula-tes a clear descript-tion of the research
    problem, concept or idea, and specifies major elements to be examined. Selects
    and prioritizes infor-mation appropriate to addressing the research problem, concept,
    or idea; accurately and ap-propriately analyzes and interprets relevant
    research information.Precisely and effectively applies appropriate research
    methods, employs advanced skills to conduct research. Uses techniques,
    models, frameworks and/or theories in develop-ping and justifying multiple solutions
    or conclusions; solu-tions or conclusions are insightful, cohe-rent, well
    supported, logically consistent and complete. Displays a mastery of complex
    and specialized areas

     

    Integration Skills

     

    APPLICATION &
    EVALUATION

     

     

    20%

    Shows little ability to employ theory and practice across the functional
    areas of business in the assessment of issues relating to the research
    problem, concept, or idea. Does not recognize or correctly identify
    cross-functional organizational issues relevant to the researchproblem,
    concept or idea. Does not adequately evaluate the research problem, concept
    or idea in light of relevant principles, theories and practices across the
    business functional areas. Few if any solutions, recommendations for action,
    or conclusions are presented, and/or they are not appropriately justified or supported.

    Shows some ability to employ theory and practice across the functional
    areas of business in the assessment of issues relating to the research problem,
    concept or idea. Recognizes organiza-tional issues relevant to the research problem,
    concept or idea but does not show understanding. Does not adequately evaluate
    the research problem, concept or idea in light of relevant principles,
    theories and practices across the business functional areas. Some solutions offe-red
    but difficult to understand. Recom-mendations for action or conclusions are presented,
    but they are often not well supported, or logical.

    Exhibits application of principles, theories and practices
    across the functional areas of business to the analysis of the research
    problem, concept or idea. With some exceptions, outlines and describes (or
    sketches out) some cross- functional organizational issues that are relevant to
    the research problem, concept or idea.

    Adequately identifies and describes (or summarizes) solutions, recommendations
    for action, or conclusions that are, for the mostpart, appropriate, but which
    needto be more aligned with principles and concepts in the functional areas
    of business.

    Demonstrates an ability to integrate and apply principles, theories
    and practices across the functional areas of business tothe analysis of the research
    problem, concept or idea.

    Identifies, examines and critically
    evaluates important cross-functional organizational issues associated
    with the research problem, concept or idea. Clearly justifies solutions, recommendations
    for action, or conclusions based on analytics and an insightful synthesis
    ofcross-disciplinary principles andconcepts in the functional areas of business.

     

    Demonstrates well-developed ability to integrate and apply
    principles, theories and practices across the functional areas of business to
    the analysis of the research problem, concept or idea. Effec-tively identifies,
    exa-mines and critically evaluates important cross-functional orga-nizational
    issues asso-ciated with the rese-arch problem concept or idea. Clearly and effectively
    justifies solutions recommen-dations for action, or conclusions based on strong
    analytics and an insightful synthesis of cross-disciplinary principles and
    con-cepts in the functional areas of business. Can link thinking across
    disciplines and contexts.

  • Final Project — Client Presentation Hide Assignment Information Instructions At this poi

    Final Project — Client Presentation
    Hide Assignment Information
    Instructions
    At this point in the course, you have developed all required sections of your client company’s digital marketing plan. Your final step is to present your plan to the client company owner and/or marketing department.
    Submit the following for your final project:
    A five-minute (no longer) audio/video-embedded PowerPoint presentation to the client company. Minimum elements:
    1. The presentation should cover each area of the digital marketing plan with the exception of the company overview (after all, the client already knows the basics about their company).
    2. The slide deck should be visually appealing, utilize images/graphics that are appropriate/effective, and avoid the use of too much or to little text on each slide. A good rule of thumb is no more than seven words per bullet point and no more than seven bullet points per slide.
    3. Each slide must be presented with audio and/or video embedded. Students are to use the “Recording” menu inside PowerPoint to embed a video of themselves as they present the slides. Audio-only narration on each slide is acceptable only if students do not have a camera available to record video.
    4. Students should dress and speak in a professional manner–one which a client would expect from a digital marketing consultant. Genuine enthusiasm for the ideas being presented should be evident, the pace should neither lag nor race, and the spoken elements of the presentation should be largely free of filler words and sounds such as (like, um, uh, etc.).
    Students are permitted to utilize alternative presentation software and methods as long as the file submitted for grading can be opened and viewed by the instructor and as long as it contains both the audio and visual elements as specified above.
    Grading breakdown:
    Quality of Slide Deck 25%
    Quality of Verbal Presentation 25%
    Completeness of Content 25%
    Quality of Content 25%