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Interviewing: Focus Groups vs. Individual Interviews There are many different types of interviews as well as focus groups for gaining insights

Interviewing: Focus Groups vs. Individual Interviews

There are many different types of interviews as well as focus groups for gaining insights. Techniques to analyze this data are important, along with commitment to including multicultural diversity will safeguard the quality of the results of analysis of the rich data these methods yield.

 Describe the advantages and disadvantages of focus group interviewing over individual interviews.  provide detailed explanation for both the advantages and disadvantages. (b) Explain how, disregarding multi-cultural diversity may hurt the outcome of scientific research.

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