In this assignment, you will compare the strategic alignment of two organizations competing within the same industry. You will propose one measurable strategic objective and three key performance indicators to measure the objective for each company. Finally, you will write a brief analysis regarding the strategic alignment for each company and assert which company’s strategy is stronger.
Step 1. Select
Select two competing organizations of similar size and type within the same industry. Tip: You should choose organizations with information easily found online.
Step 2. Download
Download the Mission-Strategy Alignment Assignment template which I have attached. The template contains an APA-formatted title page, table for you to complete, analysis page, and a reference page.
Step 3. Research
Research each organization to determine the following information to place in the table:
Company Name
Mission statement
Vision statement
ValuesIf the company does not share its values, note so in the table cell.
ActionsWhat actions is the company taking to reach its mission?
Viewable MetricsWhat real, measurable data can you find online to show how well the company is achieving its mission and vision? You may look on the company’s website, but also become creative in finding metrics on other institutional websites, online rankings, Google Finance or Yahoo Finance, or other sources likely to report more than just the positive data. Include at least three data items for each company for this part of the chart.
Step 4. Create and Define
For each organization, create one strategic measurable goal to improve the organization’s strategy. Then, define at least three key performance indicators you could use to measure whether the objective is progressing in the right direction. Place the information in your chart.
Note: Your objective should be more specific than expanding revenue. What objectives are required to propel the organizational mission and strategy?
Step 5. Compose
Compose a brief analysis for your chart. Include an introduction describing the industry and the two organizations, an analysis regarding the strategic alignment for each organization, and a conclusion with your assertion of which organization has the better strategy. Include APA-formatted in-text citations and references to support your analysis.
Step 6. Submit
Submit your document containing work from Steps 1-5.
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