Graded Assignment: BUS430 Project: Integrative Cases
Instructions
BUS430 Graded Project: Integrative Cases
Review Integrative Cases
To complete this project, you’ll complete two of the Integrative Cases from your textbook.
Case 1: How the iPhone Is Made: Apple’s Global Production System
This case provides information about how Apple addressed a global market opportunity. The firm applied an outsourcing
strategy to compete on both low-cost production and differentiation. You will analyze the supply chain decisions Apple made.
Case 2: Walmart International
This case provides information about how Walmart has positioned itself globally as a brand. It has limited exposure in global
markets. You’ll evaluate the firm’s international business strategy. You’ll also analyze the firm’s marketing, organization, and
operations strategies.
Be sure to fully identify and answer the questions. Here are some tips on how to critically analyze integrative case questions.
Follow these guidelines to help you:
• Review the cases.
• Review the questions after each case.
• Define the terms and concepts used in each question.
• Consider how the terms and concepts apply specifically to the case.
• Respond to each question by providing critical analysis in your own words.
Here’s an example from Case 1.
Break this first question down into its elements as follows before answering the question. Be sure to answer all of the question.
Here are some tips to help you get started with Q1. There are two parts to the first question.
What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries, and particularly China?
• Review the term outsourcing.
• Review the benefits of outsourcing.
• Determine the context of Apple’s outsourcing the assembly of the iPhone.
• Discuss the foreign country outsourcing and explore their benefits.
• Discuss the outsourcing with China and explore the benefits.
What are the potential costs and risks to Apple?
• Review the costs to firms of outsourcing in general.
• Review the costs to Apple of outsourcing to foreign countries generally and in China specifically.
• Review the risks to firms of outsourcing in general.
