Case Study on Tesco Plc. In March 2008, Tesco Plc. (Tesco), Britain’s largest retailer, opened a convenience store at Shanghai, its first in China. Till then, Tesco had been operating only through hypermarkets in the country. By opening the convenience store – Tesco Express – Tesco tried to attract customers who still preferred the traditional wet markets for buying fresh food. According to Ian Longden, […]





