Examine Tesco’s expansion into China. How Tesco achieved a balance in implementing its global retailing best practices and localizing to suit the needs of Chinese customers. Case Study on Justin
Case Study on Tesco Plc.In March 2008, Tesco Plc. (Tesco), Britain’s largest retailer, opened a convenience store at Shanghai, its first in China. Till then, Tesco had been operating only through hypermarkets in the country. By opening the convenience store – Tesco Express – Tesco tried to attract customers who still preferred the traditional wet … Read more