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In this interview, you will choose someone you know to interview around the ideas of community and identity. Choose someone between the ages of 15-any age and come up with 6-8 questions that are broad enough to understand how they see themselves and how they are thinking about the word community. Who is a part of their community? Where is their community? What is home to them? You will then do an analysis of their responses and come up with 2-3 themes that came up that helps you understand their conceptualization of themselves within “community.” You will tie your analysis to 2-3 course references.
You may choose to record the interview with their permission or take notes if that is more helpful to you.
In your 4-5 page paper, respond to the following prompts:
1) Give some context about who you interviewed, how you know them, and a BRIEF summary of some of the questions you asked them.
2) Do not give a detailed response to each of the questions, but based on the questions above, what are 2-3 themes that come up around how your interviewee conceptualized “community” in relation to their identities? For example, do their responses center around a particular “place”? a group of people? an emotional connection to a place? (Think about some of the ideas that we have already discussed so far in class and in your readings) Given those themes, what is the evidence? For example, if they mention a group of people, what is it that they said that ties this group of people to who they are? You can provide brief quotes as anecdotal evidence. 3) Provide connections to at least 2 course readings using APA citations in the text and in a reference section at the end of the paper. You will want to use the readings to back up your claims as well. How do your interviewee’s responses connect to what research says about community and identity? These connections should be thoughtful and show your depth of understanding of the texts.
4) Lastly, provide a brief reflection of how your interviewee’s responses made you think about your own ideas about community and identity? Were there tensions that came up? Did your own identity and ideas influence your analysis or understanding of their ideas?
Course Readings/Videos: Collins (2010) The New Politics of Community.pdf
Hawkins_et_al-2011-You fix my commuity.pdf
Article: Why Community Matters So Much
Link: https://www.vox.com/22992901/how-to-find-your-comm… PBS: Belonging Link: https://www.pbs.org/video/belonging-00sh8n/
Manzo (2003)-Beyond house and haven.pdf Ang-Lygate (1996) Everywhere to go but home.pdf johnson_2012_place_based_learning.pdf shalhoub-kevorkian-2009-the-political-economy-of-children-s-trauma-a-case-study-of-house-demolition-in-palestine.pdf

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Define a complex problem in the workplace including its scope and impact
 Analyse information on the identified problem, to help inform the decision making process
Propose a range of alternative solutions to the problem
Using a decision making technique, evaluate a range of solutions to identify the most appropriate option
Develop a detailed plan for implementing the solution
Communicate the plan to relevant stakeholders
Assess appropriate monitoring and review techniques to ensure successful implementation of solution

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Explain reasons why organisations continually need to change
Conduct an environmental and organisational analysis, to identify possible areas for change in own organisation
 Identify an opportunity for change, arising from an environmental and organisational analysis
Assess the benefits and risks of implementing the identified opportunity for change
Develop a change implementation plan including details of how you will monitor and review the implementation of change

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INSTRUCTIONS TO STUDENTS

 You are to submit an individual assignment based on the case-study below. There is no expected word count. However, your submission must be limited to 10 pages inclusive of cover page and statement of original work. You may refer to the PPT deck below on YouTube video upload and submission information.
 A statement of original work needs to be included in your written assignment (Annex A). The assessment rubrics are in Annex B. You may use the given template for your answers.
 The assignment should be written in Arial font, size 12, with 1.5 line spacing.
You are expected to cite a minimum of 3 references from your module’s textbooks or academic journals. All referencing and bibliography are recommended to follow the American Psychology Association (APA) format.
You are to submit your assignment onto SA 2.0 onto your individual folder, and also to email a copy to the Programme Coordinator, Nurshahidah Roslie, nurshahidah_roslie@rp.edu.sg by 15 August 2024, 2359h.
For late submission, save your assignments in word document format as “S2709C_<Full Name>_<Student ID>.doc” and email it to (nurshahidah_roslie@rp.edu.sg).
 Students are reminded that plagiarism is a serious academic offense in RP. Assignments with any plagiarism will automatically be awarded an ‘F’ grade. Do note that you are to sign a statement of original work on the cover page when submitting your assignment.
 You are not allowed to submit any work produced, even only in part, by AI tools(s) as your own work. The unauthorised use of AI to create content that is submitted as the learner’s own work is considered plagiarism.
Students with a valid MC covering 15 August 2024 must contact the Programme Coordinator, Nurshahidah Roslie (nurshahidah_roslie@rp.edu.sg), by 15 August 2024, 2.00 pm for further instructions. Requests for extensions will not be approved without a valid MC. Students who have had an extension must attach a copy of their MC to their assignment.

Case study

You are a freelance mobile personal trainer. You have a call from Jane who would like to start training with you. She is a 18-year old school team Wushu athlete. She trains in school under a coach every Tuesday and Friday. She was told to put in additional training hours for the upcoming National School Games Wushu Championships in 3 months. She will be participating in an individual event performing a standard routine where she will be judged on execution, form and power. The coach believes the additional physical training will be beneficial for her peak performance.

Jane have competed in smaller invitationals and is aiming for top placement at championships. She has an average cardiovascular fitness and muscular strength, but below average muscular endurance.

A sample of the event can be viewed here:

This assignment requires you to evaluate the given scenario and prepare the following:

Selection of 1 cardiovascular fitness assessment, and 2 muscular fitness assessments*. Provide rationale for your assessment selections and complete your client’s profile with results and interpretation of the results. *For muscular fitness assessment, different muscle groups using the same assessment protocol is known as 1 assessment.
Design a 3-month exercise programme based on Jane’s results and goals as well as the needs of the sport. Ensure that there is progression in your programme. Rationalise your progression.
Record and upload an exercise instructions video for 3 exercises prescribed in the 3-month exercise programme.

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Instructions:

The messages below demonstrate different types of negative messages. Read the following messages, then

(1) Analyse the strengths and weaknesses of each sentence and

(2) revise each message based on what you have learned about writing negative message.

Message 1:

Delivering Negative Organisational News From: M. Juhasz, Travel & Meeting Services To: (mailing list) Subject: Travel Dear Traveling Executives: We need you to start using some of the budget suggestions we are going to issue as a separate memorandum. These include using videoconference equipment and web conferencing instead of traveling to meetings, staying in cheaper hotels, arranging flights for cheaper times, and flying from less-convenient but also less-expensive suburban airports. The company needs to cut travel expenses by fifty percent, just as we’ve cut costs in all departments of Black & Decker. This means you’ll no longer be able to stay in fancy hotels and make last-minute, costly changes to your travel plans.

You’ll also be expected to avoid hotel surcharges for phone calls and Internet access. If the hotel you want to stay in doesn’t offer free wireless, go somewhere else. And never, NEVER return a rental car with an empty tank! That causes the rental agency to charge us a premium price for the gas they sell when they fill it up upon your return. You’ll be expected to make these changes in your travel habits immediately. Sincerely, M. Juhasz Travel & Meeting Services

Message 2:

Rejecting Common Requests I am writing in connection with your request for our sponsorship of the event scheduled for December this year. Your proposal has reached us rather late, and seems to be a last-minute pitch to gain our favour. However, our promotional budgets are decided well in advance of the year, which renders it impossible for us to review and accept late proposals.

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Can u write this for 500 words for me with in text citations,

1) A summary of the corporate governance and organisational structure of Netflix, including how this has changed over time.

2) an analysis of the alignment between structure and strategy (blue ocean strategy ) of Netflix.

3) two justified suggestions for specific modifications that could be made to the organisational structure, governance, or controls, to improve this alignment

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Summative Assessment Overview:

Individual, in-person presentation that is worth 100% of the final mark. This item will assess LO: 1, 2, 3, 4

Scenario

As the Sustainability Manager within an organisation of your choice, you have been asked to deliver a presentation to the Senior Management Team that outlines the sustainability issues within the industry and makes recommendations to address one or more of these issues.

Your presentation should be delivered using Microsoft PowerPoint. Supporting material may also be provided as a handout, although this is not mandatory. All presentation materials must be submitted the day before the scheduled presentation.

The maximum time allowance for your presentation is: 15 minutes + Q&A.

Required tasks

Your business presentation must address the following elements:

1) Using an appropriate academic framework(s), identify the key sustainability issues relating to the industry in which your organisation operates AND assess the extent to which the organisation is addressing these issues. 30 Marks

2) Based on the assessment provided in Task 1, make specific recommendations for how the organisation could become more sustainable, using appropriate academic frameworks to justify your recommendations. 30 Marks

3) Propose, with justification supported by academic theories and/or frameworks, three distinct tactical marketing activities that could be implemented as part of the proposed recommendations in Task 2, which will encourage ONE specific stakeholder group to adopt more sustainable behaviour.

An additional 10 marks are available for the level of professionalism evident in the presentation of your work, including use of formal business English, correct use of Harvard referencing, vocal delivery, body language and time management.

There should be a logical, narrative flow evident throughout your presentation. Students are NOT allowed to use notes during the presentation.

Learning Outcomes:

On completion of this assignment, students should be able to demonstrate their ability to

1. Critique the social, economic and ecological factors within the marketing environment that are driving the need for pro-sustainable behaviour and ethical decision-making
2. Evaluate the extent to which organisations are currently addressing the sustainability challenges facing their industry
3. Create activities that an organisation could implement in order to reduce its impact on the planet and on society
4. Apply appropriate transferable skills that are essential to a career in business, such as commercial awareness and communication skills.

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Part A

Case Study (Part A)

MPH Bookstores – Competing within the Retail Book Industry

Overview of MPH

From a humble beginning ashttps://www.malaysiaassignmenthelp.com/case-study-help/ a small bookshop selling general titles, MPH Bookstores has grown to become one of the leading bookstore chains in Malaysia. Currently, the firm operates through 10 physical outlets across Malaysia. Furthermore, MPH has ventured into the digital space by launching their very own e-commerce store in 2000 which has allowed the firm to reach customers in places where they have no physical presence. Since then, their online bookstore has succeeded in delivering the retail experience right to the doorsteps of customers, fulfilling the need for convenience, speed, and efficiency.

Market Landscape

The retail book industry in Malaysia is a dynamic and evolving sector that has witnessed significant changes over the years, including the rise of technological advancements, shifting consumer preferences, and economic factors. The proliferation of e-books and digital reading devices has reshaped the reading habits of Malaysians. Moreover, the shifts in consumer preferences, particularly among younger generations caused by the increasing usage of digital media and social media content, have influenced the reading formats and content in demand.

Furthermore, the industry is a highly competitive environment with both traditional brick-and-mortar bookstores and online retailers vying for market share. This has led to the closure of approximately 95 bookstores and branches of bookstore chains between 2018 and 2023. Some market analysts had attributed the closures to be due to the inability to compete with low-cost business strategies. Others had attributed the closures to the possible shrinking demand for books in general. However, the president of Malaysian Booksellers Association had argued that contrary to widespread perception, the print industry is holding its ground, citing that the annual Kuala Lumpur International Book Fair (KLIBF) visitorship numbers has been increasingly steadily.

Current State of MPH Bookstores

In light of the competitive and dynamic nature of the retail book industry, MPH has faced several setbacks as well. During the Covid-19 pandemic, nine outlets were closed. Since then, more closures have been announced, with the latest closure being their flagship outlet at Mid Valley Megamall after 25 years of operation. In a statement, the company explained that these were a result of its strategy to channel more of its resources towards their e-commerce and digital business division.

Nevertheless, the opening of its new flagship store at The TRX Exchange in 2024 had attracted much praise from its customers, which highlights the strong brand reputation it has built over its long history in Malaysia. It is widely recognized for its commitment to quality books, diverse selection, and excellent customer service. Furthermore, MPH has developed expertise in curating book selections tailored to the preferences and interests of Malaysian readers. Its diverse range of offerings spans various genres, including fiction, non-fiction, academic, children’s books, and local literature. These have all been augmented by customer loyalty programs and initiatives to foster repeat business and enhance customer engagement, which have been expanded to include its e-commerce customers as well.

Strategy Dilemma

While e-commerce was previously thought to be the future of the retail book industry, such perceptions had been voided with the high-profile openings of physical retail outlets by new entrants into the Malaysia market such as Tsutaya Bookstore and Eslite Spectrum Bookstore. Even low-cost retailers such as Book Xcess, who had previously focused more on online retailing, had started opening large physical outlets as well. Hence, MPH’s board of directors are currently rethinking their existing strategic approach of pursuing an e-commerce and digitalized ecosystem. Moreover, they are deliberating whether there are uncontested market spaces that the firm can exploit and potentially venture into as a “Blue Ocean Strategy”.

Bibliography

Birruntha, S. (2024, May 16). New store at TRX Exchange a step towards MPH’s revival. New Straits Times.
https://www.nst.com.my/business/corporate/2024/05/1051427/new-store-trx-exchange-step-towards-mphs-revival
Jalal, M. A. (2024, January 31). Closure of bookstores due to inability to compete, adapt. The Sun.
https://thesun.my/local_news/closure-of-bookstores-due-to-inability-to-compete-adapt-IH12046349
Moey, M. (2020, June 10). MPH Bookstores chain is closing down multiple outlets across Malaysia. AsiaOne.
https://www.asiaone.com/malaysia/mph-bookstores-chain-closing-down-multiple-outlets-across-malaysia

Question 1.A

Work Required: You are required to identify an appropriate competitive position that MPH Bookstores should adopt based on the prevailing circumstances.

Question 2.A

Work Required: You are required to prepare a strategy presentation to MPH Bookstores’ management team to convince them on the optimal business-level strategy to adopt. The presentation should include the following:

1- Based on the competitive position identified in Question 1.A, apply the Value Chain Analysis to identify two business strategies.

2- Next, use the SWOT matrix to analyze the strategic fit of the two identified business strategies. You are also required to highlight which category within the matrix (SO, ST, WO, or WT) does each of the identified business strategies belong to.

3- Finally, you must apply the QSPM (Quantitative Strategic Planning Matrix) tool to evaluate and select the most appropriate business strategy to adopt.

Question 3.A

Work Required: You are expected to prepare a proposal document for MPH Bookstores’ management team on the strategic innovation approach for the firm. The proposal document should include the following:

1- First, apply the Strategy Canvas and the Buyer Utility Map to identify a “Blue Ocean” offering that proposes a new uncontested market space for the firm.

2- Next, a Business Model Canvas should be prepared to capture details of the innovative strategy. All nine elements of the Business Model Canvas should be filled.

3- Finally, the report should be concluded by identifying two key areas where “value is captured” within the business ecosystem.

Part B

Case Study (Part B)

MPH Bookstores – A New Revival

Strategic Venture

To create a sustainable competitive advantage within the competitive retail book industry, MPH Bookstores’ board of directors had approved the strategic venture into a new revenue model.

The new revenue model will encompass a subscription-based book service whereby customers are offered a personalized and curated selection of books delivered to their doorstep on a monthly basis. The extent of offerings will be tailored according to the subscription tier, which caters to various customer preferences and budgets. Moreover, customers are allowed to exchange the books that they receive if it is not suitable to their tastes.

Based on early analysis, the strategy team assesses that MPH will require the following capabilities to provide the new offering.

Curation Expertise: MPH will need the ability to curate high-quality book selections tailored to the preferences and interests of subscribers.

 Procurement and Supplier Relationships: MPH will need to have the capability to negotiate favorable terms, source exclusive titles, and ensure timely delivery of books to meet subscriber demand.
 Logistics and Fulfillment: MPH will need to have robust systems and processes in place to handle inventory, shipping logistics, and customer support inquiries effectively.

 Technology and E-commerce: MPH will need to have a user-friendly platform that supports subscription management, as well as marketing and customer engagement.
 Customer Insights & Personalization: MPH will need to have capabilities in data analytics, customer segmentation, and predictive modelling to understand subscriber preferences and tailor offerings accordingly.

Question 1.B

Work Required: You are required to be part of the brainstorming session with your team to select the optimal “exploitation strategy” that MPH Bookstores should adopt to enter into the innovative strategic venture.

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Mr. James Bond is a British Citizen working with a multinational company based in Shah Alam. He has been working with this company since 2000. He is 65 years old. He will return to the UK permanently on 20 December 2022 as he is due to retire on 28 February 2023.

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