Asia Pacific Business, Individual Assignment 1 UNSW- Global Economy

After studying all lectures, case studies and Moodle material on Asia Pacific Business, your aim for this report is to analyze four of the major multinationals you have studied. Each case entry should be approximately 500 -675 words in length, and you should assess in turn four topics, namely (i) strategy, (ii) corporate organization, (iii) core capabilities, and (iv), whenever needed, the role of the home government.

For guidance on the analysis and sub-sections, see the approach in R Fitzgerald and H Rui, ‘Whose fall and whose rise?: lessons of Japanese MNCs for Chinese and emerging economy MNCs’, Asia Pacific Business Review, 2016, vol.4. You will study this article during the course, and advice in workshop sessions will be provided.

The firms to be analyzed are:

One Japanese bank multinational (eg MUFG, or SMBC), or a Japanese general trading company (eg Mitsubishi Corporation), or Secom, or another major Japanese service multinational of your choice.
Hitachi Technologies, or another major Japanese manufacturing multinational of your choice.
Huawei Technologies, or another major Chinese manufacturing or mineral extraction multinational of your choice.
Samsung Electronics, or another major Korean manufacturing multinational or you choice

Marks will be awarded for structure, insight, depth of analysis, and perspective and context. Students will have to demonstrate an ability to combine information from the lecturers, written empirical information, and management theory and ideas. They will have to show wide reading, and demonstrate insight through precise analysis, critical perspective, and clarity in the understanding of the key issues.

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