Unit Aims
This unit will develop learners understanding of approaches to health education and the methods that are used to identify health inequalities. Theoretical models using health education to bring about behaviour change will be examined, and learners will be able to design a health education campaign.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criterion – The learner can: | Indicative Content |
|---|---|---|
| 1. Understand approaches to health education. | 1.1 | Evaluate the concept of health and ill health. |
| 1.2 | Compare and contrast models of health. | |
| 1.3 | Analyse factors affecting health and well-being. | |
| 1.4 | Analyse the connection between diet, exercise and health. | |
| 1.5 | Evaluate the role of media in influencing attitudes to health. | |
| 1.6 | Explain the terms: health education health protection disease prevention. |
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| 1.7 | Explain approaches to health promotion. | |
| Concept of health and ill health: World Health Organisation (WHO) definition
Medical and social models of health Definition: World Health Organisation; alternative definitions; criticisms Factors: lifestyle, exercise, substance abuse, drinking, health practices social class; age; culture, gender, sexuality, financial stability; employment status, housing, pollution, workplace health, physical factors Role of the media: positive/negative influence, impact on self Definition of key terms: health education, health protection, disease prevention. Approaches: e.g.: medical model; behaviourist; educationalist; empowerment; fear |
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| 2. Understand models of behaviour change. | 2.1 | Explain two models of behaviour change that have been used in recent national health education campaigns. |
| 2.2 | Evaluate the effectiveness of different models of behaviour change in relation to health and well-being. | |
| Models of behaviour change:
Models: health belief model, theory of reasoned action, theory of planned behaviour, stages of change model, social learning theory Social and economic context: eg financial, social class, peer pressure |
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| 3. Be able to carry out a health education campaign. | 3.1 | Define the rationale of a health education campaign. |
| 3.2 | Carry out a health education campaign, relating it to models of behaviour change. | |
| 3.3 | Evaluate the effectiveness and impact of the health education campaign. | |
| 3.4 | Explain ethical issues involved in the health education campaign. | |
| Purpose – promotion of healthy ideas and concepts to motivate people to change behaviour and adopt healthy lifestyle choices, designed to be proactive in tackling health-related challenges and issues
Aims of health-promotion activities, e.g. raise health awareness, encourage safety and reduce accidents, reduce number of people smoking, encourage healthy eating habits, reduce alcohol intake, identification of target audience; liaison with partnerships/others where necessary, planning schedule, action plan, design of material; involvement of others, Different types of health promotion and health-promotion activities: health-promotion campaigns – local or national initiatives targeted at large audiences with the aim of raising awareness of health-related issues, use of different forms of media Gain access: permissions etc, pre-set criteria including feedback mechanisms, cost, resources, and timescales. Research using different sources, e.g. websites, books, newspapers/magazines, leaflets, journals, TV programmes, Department of Health and Social Care, health professionals and service users, gathering data to understand the health topic, e.g. statistics (national, local), case studies Health-promotion materials, e.g. posters, leaflets, games, presentations, wall displays |
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Indicative Reading List
- Copeman J et al (2020) Practical Health Promotion (3rd ed) Polity; London
- Gottwald, G., 2013. A Guide to Practical Health Promotion. McGraw-Hill
- Naidoo, J. and Wills, J. 2016. Foundations for Health Promotion, 4e (Public Health and Health Promotion). Elsevier
Additional Resources
- www.cqc.org.uk The independent regulator of all health and social care services in England.
- https://www.gov.uk/government/organisations/department-of-health-and-social-care Department of Health and Social Care
- www.mind.org.uk Mental Health – Online information and support
- www.nhs.uk A guide to health services in England
Unit Title: Health Education and Promoting Wellbeing
Task 1 of 2
Unit Learning Outcomes
LO 1 Understand approaches to health education.
LO 2 Understand models of behaviour change.
Task Assessment Criteria to be covered
1.1; 1.2; 1.3; 1.4; 1.5; 1.6; 1.7; 2.1; 2.2
Assignment Brief and Guidance
Write a report on approaches to health education and the methods that are used to identify health inequalities.
Your report should:
- Evaluate the concept of health and ill health.
- Compare and contrast models of health.
- Analyse factors affecting health and well-being.
- Analyse the connection between diet, exercise and health.
- Evaluate the role of media in influencing attitudes to health.
- Explain the terms:
- health education
- health protection
- disease prevention.
- Explain approaches to health promotion.
- Explain two models of behaviour change that have been used in recent national health education campaigns.
- Evaluate the effectiveness of different models of behaviour change in relation to health and well-being.
Delivery and Submission
The submission is in the form of a report written in Word format.
The recommended word limit is 1500 words excluding diagrams, references, and appendices.
Referencing
You are expected to use relevant academic and reliable sources, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using Harvard Referencing style.
Unit Title: Health Education and Promoting Wellbeing
Task 2 of 2
Unit Learning Outcomes
LO 3 Be able to carry out a health education campaign.
Task Assessment Criteria to be covered
3.1; 3.2; 3.3; 3.4
Assignment Brief and Guidance
You are required to select a health education topic of interest to you and prepare a health education campaign around this topic.
You should:
- Define the rationale of your health education campaign.
- Plan, design and implement a small-scale health education campaign, relating it to models of behaviour change
- Use a target audience, such as your tutor or peers to carry out the health education campaign.
- Evaluate the effectiveness and impact of the health education campaign.
- Explain ethical issues involved in the health education campaign
You can access the Public Health England website or other alternative media sources for information on existing health education campaign resource material.
Delivery and Submission
The delivery and submission is in the form of a report written in Word format.
The recommended word limit is 1500 words excluding diagrams, references, and appendices.
Referencing
You are expected to use relevant academic and reliable sources, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using Harvard Referencing style.
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