M33984 International Marketing Plan | Report, Assessment 2

Module Learning Outcomes

LO1: Understand and critically evaluate the key concepts of marketing

LO2: Demonstrate the ability to apply marketing concepts in an international context

LO3: Identify and critically appraise appropriate academic concepts and business information to evaluate the choices facing a company in entering an international market and apply that to their market entry or growth strategy and communications mix.

LO4: Demonstrate the ability to identify and critically evaluate academic or business evidence, applying that to the choices facing companies in a globalised and connected world, with particular reference to the ideas of standardisation/adaptation in the context of marketing.

Assessment Task:

Building on the findings discussed in the environmental analysis report (item 1 of the assessment), you are tasked to develop a marketing plan and make recommendations on how the company should enter the new international market.
The proposed marketing plan should focus on your chosen company’s specific product (not a service). The marketing plan report should include:
Executive Summary: Summarise the key points/recommendations of your report (not counted within the word limit). Objectives (2-3 objectives)
Recommended Market entry strategy Marketing Mix Implementation.

Your recommendation needs to reflect and build on your earlier insights in Report 1.

AI tools are not permitted in any part of this assessment; please include a statement acknowledging this at the end of the title page.
The main body of the report should be double-spaced and use 12-point Times New Roman as the font. All recommendations need to be justified using theory and credible sources.

Please ensure to submit your work in PDF format.

The actual word count needs to be clearly stated on the front cover of the report (you are allowed to exceed the word limit by 10%).
Please note that the title page, contents page, executive summary, supporting figures/tables, and reference list are not included in the word count.

Assessment Mark Scheme:

Guidance:

Referencing

Any material included in your coursework should be fully cited and referenced in APA 7 format. Detailed advice on referencing is available from the library.

Academic Skills & Support

If you need additional assistance, you can ask your lecturer, your personal tutor, or Student Services. If you are concerned about your mental well-being, please contact our Well-being service or speak to Student Services on
campus.

The Extenuating Circumstances procedure supports you if you have had any circumstances (problems) that have been serious or significant enough to prevent you from attending, completing or submitting an assessment on time. If you complete an Extenuating Circumstances Form (ECF) for this assessment, it is important that you use the correct module code, item number and deadline (not the late deadline) given above. Click here for more info.

ASDAC
ASDAC are available to any students who have a disability or additional learning needs which mean that they require additional support for their academic studies. There is a useful set of resources on the ASDAC moodle site. Students can contact ASDAC to discuss any support they can offer here asdac@port.ac.uk

Academic Integrity

The University takes any form of academic misconduct (such as plagiarism or cheating) seriously, so please make sure your work is your own. Please ensure you adhere to our Code of Student Behaviour and watch the video on Plagiarism.