Based on the materials, “discuss” the following questions and submit your work.
What was the Starbucks CEO’s vision?
How would you describe Starbucks’ service strategies in terms of their (1) service product, (2) service environment, and (3) service delivery system? Also discuss how those strategies help Starbucks grow and maintain one of the most successful hospitality companies.
How is experience different from service?
What do you think about Pine and Gilmore’s suggestions to create experiences in the article? Evaluate the strategies and tactics suggested in the article.
Joe Pine and The Experience Economy (youtube.com)
Starbucks’ CEO Talks Business (youtube.com)
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