Transforming the Supply Chain: NTUC FairPrice Group (Singapore)

Student is required to select an organisation (of his/her choice) and research on the transformation of their supply chain management model to stay competitive in the dynamic business arena.

The assignment should focus on their progressive journey in adopting ideal supply chain management (SCM) strategy, practicing an integrative management to build trust to strengthen collaborations with their business partners in pursuit for Supply Chain Excellence. The research findings should relate to the lessons learnt on the SCM concepts, tools, and processes. The recommended strategy should be supported by examples of organization’s best practices.

If required, the student can opt to focus the assignment base on a specific product.

The assignment presentation should reflect on their learning outcomes which include

1. Critical appraisal on the linkages between theoretical concepts and real-life supply chain management practice.

• Critical analysis of supply chain management theory, concepts, and analytical tools to the case studies of sufficient complexity to require judgement and synthesis.

The expected assignment contents should include …

1. The progressive journey of the SCM organization illustrating their achievements in the market presence
   1. the understanding of SCM role, scope, value add in an organization in combating against competition and bullwhip effect in a dynamic market.
   1. The challenges and risks encounter and the Supply chain best practices in the industry in continuously improving the seamless smooth flow with technology applications in scheduling ‘push’ and ‘pull’, make/buy, business partner relationship management, integrative supply chain management etc.

Supply Chain Answers: Expert Answers on Above SCM at NTUC Fairprice

Introduction

The organisation selected for evaluating the supply chain transformation is NTUC FairPrice Singapore. The FairPrice group has significantly transformed its distribution, digitalised its order fulfillment process and integrated sustainability into its operations, thereby setting an example of progressive SCM strategy.

Transformation of SCM at FairPrice

In 2015, the company has centralised its distribution centres and adopted a warehouse management system to improve its fill rates and reduce costs. From 2016 onward, the company has achieved automation in its warehouse and implemented the implementation of AutoStore in order to handle the growing e-commerce volumes. From 2018-2025, the company has integrated cold chain and sustainability programs in order to reduce waste and achieve energy efficiency. The company has also integrated data analytics in order to forecast demand with the objective of reducing waste and improving order accuracy.

SCM Role, Scope and Value

The overall development of supply chain management strategy at NTUC demonstrates three theoretical goals such as demand supply coupling, bullwhip reduction and value creation and customer service.

Tools, Processes and Technology used

In order to improve efficiency in its supply chain, the company has utilised warehouse management system, cold chain Logistics, AutoStore, predictive analytics and in house logistics integration.

Challenges and risks encountered

In transforming its supply chain management, the company has encountered significant challenges in the form of high Capex for automation, demand volatility and perishability nature of its grocery products, integration complexity, and Labour and productivity transition.

Best practices and its application

From the supply chain transformation of the company, the best practices identified are collaborative planning with suppliers, consideration of automation for e-commerce, analytics driven inventory optimisation and sustainability as a key feature in its overall transformation. 

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