Explain how Popeyes Birmingham New Street segments the market, referring to two sub- factors from any two of the following factors: demographic, psychographic, geographic, behavioural segmentation (a total of 4 sub-factors). 3. Provide a detailed,
Assignment Task: 1. Referring to consumer behaviour theory and key terminology, explain how Popeyesâ consumersâ purchasing decisions are influenced by two sub-factors from any two of the following factors: individual, psychological, social, cultural (a total of 4 sub-factors).2. Explain how Popeyes Birmingham New Street segments the market, referring to two sub- factors from any two of the following … Read more