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You work with the Radio Advertisers Federation to promote the use of radio advertising. In this document, you provide a summary of research related to the weekly

Exp19_Word_Ch03_HOEAssessment_Radio

 

Project Description:

You work with the Radio Advertisers Federation to promote the use of radio advertising. In this document, you provide a summary of research related to the weekly reach of various media sources, including tables describing the reach as well as the weekly hours most households spend with those sources. The summary will be distributed to various local advertisers as part of a mail merge process.

 

Steps to Perform:

Step

Instructions

Points Possible

1

Start Word. Download and open the file named Exp19_Word_Ch03_HOEAssessment_Radio.docx.
Grader has automatically added your last name to the beginning of the
filename.

0

2

Ensure that Ruler is shown and
that nonprinting characters are displayed. Move to the last page of the
document and type the following, beginning in the first cell of the blank row
at the bottom of the table:

24       RA         Tablet        78.1

2

3

Move to the second blank paragraph following the table.
Draw a table approximately 6 inches wide and 3 1/2 inches tall. Draw one
vertical grid line at approximately 3 inches from the left to create two
columns. Draw 5 horizontal grid lines to divide the table into 6
approximately evenly spaced rows of about 1/2 inch each. Rows do not have to
be precisely spaced as you will distribute them later.

5

4

Erase the vertical gridline in the first row, so that the row includes only
one column. Ensure the insertion point is located in the first row and type Table 2 –
Weekly Hours (Average Watch or Listen Time).
(Ensure that a space
precedes and follows the hyphen and do not type the period.) Press TAB and
complete the table as follows (do not press TAB at the end of the last
entry):

Radio                 25.7
TV                     21.5
Smartphone        18.3
PC                     10.7
Tablet                 7.7

4

5

Select Table 2 and change the font size of all text to 12
pt. Apply bold formatting to the first row in Table 2. Delete the Category
column in the first table. Insert a row above the first row in Table 1 and
type Table
1 – Weekly Reach of Media
. (Ensure that a space precedes and
follows the hyphen and do not type the period.)

3

6

In Table 1, insert a row between
Hub and Insight. Type the following in the new row, ensuring that the new
entry is in Times New Roman, 12 pt.

Nielsen       Smartphone       142.3

3

7

In Table 2, insert a blank row above row 2. Type Source in
the first cell of the new row and type Hours in the second cell. Apply bold
formatting to both cells. Select Table 2, ensure that the Table Tools Layout
tab is selected, and click Distribute Rows.

5

8

Select cells in the first column
of Table 1, from row 2 through the end of the table. Ensure that you do not
include text from row 1. Split the cells, making sure to deselect Merge cells before split. Type Source in
cell 2 of row 2 in Table 1. Complete the remaining cells in the second column
as follows. (Type only those shown in column 2 of the list below.)

PPM            30
Hub             87
Neilsen        82
Insight        26
RA                12

5

9

Insert a row below the last row in Table 1. In the third
column of the new row, type Total. Apply bold formatting to the word Total and apply Align Center Right
alignment. In the next cell on the same row, enter a formula to sum all cells
in the column above. You do not need to select a number format.

8

10

Sort the rows containing media
sources in Table 1 (rows 3-7) by Column 3 in ascending order so that the
media sources are shown in alphabetical order. Do not include the heading
rows or the total row in the sort.

4

11

Insert a column to the right of the last column in Table 1
and type Percentage
of Total
in the second row of the new column. In the third row of
the last column, type a formula that divides the Households Reached value in
the cell to the left by the Total in the last row and then multiplies by 100
to convert the result to a percentage. The formula is =d3/d8*100. Select a number
format of 0.00%.

3

12

Include a formula in each cell
in the Percentage of Total column except for the last cell (on the Total
row), adjusting cell references in each formula to reflect the current row.
Apply Align Center alignment to all numeric entries in the last two columns.

7

13

Merge all cells in the first row of Table 1 and ensure
that the text is centered. Change the number of households reached by TV to 197.5.
Update the field in the last row of that column (the total) and also update
all fields in the last column to reflect that change.

7

14

At the first blank paragraph at
the beginning of the second page, insert text from Radio_Statistics.docx. In Table 1, apply a style of Grid Table 4
– Accent 3 (row 4, column 4 under Grid Tables). Deselect First Column in the
Table Style Options group to remove bold formatting from the first column.
Bold all cells in row 2 and apply Align Center alignment.

6

15

Center both tables horizontally on the page. Select Table
2. Select a border style of Double solid lines, ½ pt, Accent 3 (row 3, column
4). Apply the border style to all borders.

7

16

Select row 1 of Table 2 and
apply a custom shading color of Red – 137, Green – 121, and Blue – 139.
Change the font color of all text in row 1 to White, Background 1 and ensure
that it is bold. Shade all remaining rows, including those on page 3, in
Light Gray, Background 2. Change the Pen Color to Black, Text 1, and drag the
border dividing row 1 from row 2 in Table 2.

4

17

Select the first two rows of Table 2 and repeat the header
rows so that they display at the top of the table section that is currently
shown on page 3. Include a caption below Table 1 with the text Table 1: Household Reach of Media Sources.
(Do not type the period and ensure that a space follows the colon.) Include a
caption below Table 2 with the text Table
2:
Average Weekly Hours.
(Do not type the period and ensure that a
space follows the colon.) Modify the Caption style to include center
alignment with bold, italicized text.

10

18

Move to the end of the document
and press ENTER. Insert text from Ratings_Sources.docx.
Select all text from Ratings Source
to http://www.rainc.com. Whether
you select the paragraph mark following the URL is irrelevant; however, do
not select the blank paragraph on the following line. Convert the selected
text to a table, accepting all default settings. Apply a table style of Grid,
Table 4 (row 4, column 1 under Grid Tables) and add a caption below the new
table as Table 3: Major
Ratings Sources
. (Do not type a period.)

9

19

Begin a mail merge procedure, selecting the Access
database Source Ratings.accdb as a
recipient list. Note Mac users, select the text file Source Ratings.txt as a recipient list.
Edit the recipient list to add the following record and respond affirmatively
when asked to update the recipient list:

Source ID          Company        Guild Member
B9111               Insight            False

0

20

Filter the recipient list to
select only those with a value of False in the Guild Member column. Replace [Company Name] in the last body
paragraph on page 2 with the merge field of Company. Be sure to include the brackets in the text to be replaced.

0

21

Preview results and then finish the merge, editing
individual documents and merging all. Press CTRL+A to select all of the
merged document and copy the selection. Display Exp19_Word_Ch03_HOEAssessment_Radio, move the insertion point to
the end of the document (after the last caption) and insert a page break.
Paste all copied text, resulting in a 7-page document

8

22

Save and close Exp19_Word_Ch03_HOEAssessment_Radio.docx.  Close all other open documents without
saving. Submit Exp19_Word_Ch03_HOEAssessment_Radio.docx
as directed.

0

Total Points

100

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