Write in an essay format.
Your U.S.-based organization is expanding its sales reach globally with the opening of new sales offices in London, Paris, Denmark, Mumbai and Moscow. Upper management is pushing hard to get the company’s Web site modified so that visitors can specify their country and view a customized version of the site in their native language.
One manager has obtained a quote of $35,000 per country to translate the language of the existing Web site into French, Russian, and Danish. Given the large number of languages and dialects used in India, English seems to be the best choice for that country but management is unsure. The firm doing the work uses a software translator software program to do the work within hours. This would enable the company to put up the new site within a few days.
Each question below is worth 10 points in Section II.
You are asked for your opinion on this rapid deployment of the modified Web site. What do you say? Why?
Upper management is also considering using the same web development company to do the language translation for its customer relationship management (CRM) and sales force automation (SFA) systems. What message would you communicate to management about doing this? Why?
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