This week’s discussion will be about the risks of virtual teams. Specifically, internationalization and localization.
Localization entails customization related to:
Numeric, date and time formats
Use of currency
Collation and sorting
Symbols, icons and colors
Text and graphics containing references to objects, actions or ideas which, in a given culture, may be subject to misinterpretation or viewed as insensitive.
Varying legal requirements
A guide for the use of color in international communications. Click for more options A guide for the use of color in international communications. – Alternative Formats
Why do you think that this is important when managing a global team regardless of the technology platform such as social media?
There is also a reason why companies choose certain colors for their brand Logos and other printed material.