What values of Takata differed from the expected?

The aim of this assessment is to help you develop an understanding of the

social and ethical dimensions of business using your values framework.

The Week 3 lecture will provide you more details on how best to

successfully complete this assessment. Reflecting on your ‘initial response’

about your five most important personal core values described in your

tutorial submission in week 4 tutorial, research the Takata Air Bag case (refer

to https://www.nytimes.com/2016/06/29/business/international/japan-takataceo.

html or the pdf document on the Takata case posted on the Moodle site).

You are expected to research and integrate other relevant academic material

in the development of your essay. Familiarising with the Moodle site

resources on developing an understanding of reflective practice andcritiquing techniques is likely to help you complete this assessment



In order to successfully complete the reflective essay, you should follow

these steps. 1. Attending and submitting the week 4 tutorial about your

values. The contents of this submission should give you an ideal start to your

reflective essay. You can quote sections from your submission in your

reflective essay. Your marker will be looking for connections between your

week 4 submission and your reflective essay.

2. Before starting to write your essay, draft answers to the following

questions in relation to the Takata case study. Then reflect on your responses.

Following this process should help you to develop a deeper understanding of

the issues leading to the resignation of the top executives at Takata.

a. What did Takata do?

b. How did Takata do it?

c. What values of Takata differed from the expected?

d. What are the individual, organisational and social consequences of

Takata’s unethical conduct?

e. How do you feel after reading about the Takata case?

f. In which other occasions have you felt like this?

Essay sections:

Your reflective essay must have the following sections.

1. Description of Week 4 tutorial submission on your values (200 words)

2. Brief answers to questions from 2(a) to 2(f) above (400 words)

3. Your understanding of Kantianism (400 words)

4. Application of Kantianism to the Takata company and the CEO’s conduct

(400 words)

5. Using Kantianism and your values, explain what you would have done

differently as the Chief Executive Officer of Takata (600 words)

To facilitate more in-depth reflection, write in the first person, early in the

session and as often as possible. Be prepared to write several drafts before

submitting your final, polished reflective essay. Make sure you shape your

reflective essay to the marking criteria posted on the eLearning site.


1. In order to ensure that your essay meets with the expectations of

originality, you MUST submit your essay into the Turnitin software to check

for your similarity score.

2. When marking, your tutor will take into account your similarity score and

the report generated by Turnitin.

3. Although there is no ideal ‘score’, as a guideline, you should revise your

essay until you reach a score of 2% or less for individual matches (not the

overall score). Those assessments that have high similarity scores and other

suspicious activity will be investigated.

4. A good quality reference list will result in an overall score of 20% – 30%.

The score can be tested by using the “exclude bibliography” filter.

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