Understanding the organisational resource base | My Assignment Tutor

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There are TWO (2) main parts of this assessment. Each part is worth 12.5 marks.
Part 1, each student is required to conduct two competitive market analyses:

The changing (macro) marketing environment 2. Customer analysis Part 2, each student is required to conduct two competitive market analyses: 1. Competitor analysis
Understanding the organisational resource base
Both parts (1 & 2) will also be assessed for the practical application of theory, including demonstrating understanding of the purpose of each market analysis (12.5 marks*2=25 marks)
For the work to satisfactorily apply theory, it must demonstrate an understanding of the concepts and frameworks outlined in the four chapters that relate to the four analyses (Chapters 3-6). The selection of careful information sources is critical. Students s consult a range of contemporary sources e.g. company annual reports and media commentary on the organisation and the industry sector n/ithin mhich it nnpra PS nar irii ark/ hiicinecc

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