10:44 • MySOLS moodle.uowplatform.edu.au
There are TWO (2) main parts of this assessment. Each part is worth 12.5 marks.
Part 1, each student is required to conduct two competitive market analyses:
The changing (macro) marketing environment 2. Customer analysis Part 2, each student is required to conduct two competitive market analyses: 1. Competitor analysis
Understanding the organisational resource base
Both parts (1 & 2) will also be assessed for the practical application of theory, including demonstrating understanding of the purpose of each market analysis (12.5 marks*2=25 marks)
For the work to satisfactorily apply theory, it must demonstrate an understanding of the concepts and frameworks outlined in the four chapters that relate to the four analyses (Chapters 3-6). The selection of careful information sources is critical. Students s consult a range of contemporary sources e.g. company annual reports and media commentary on the organisation and the industry sector n/ithin mhich it nnpra PS nar irii ark/ hiicinecc