Topic: Advertising and Sales


4.2 Assignment

Advertising and Sales
Longnecker et. al. (2020) have stated that “there is no magic formula for determining the right price for what you are selling” (17-2 Determining the Promotional Budget). The authors remark that this approach also applies to promotional budgets.

Review Chapter 17 of the textbook.
Write a brief essay describing the approaches that entrepreneurs use to determine the promotional budget. Discuss the advantages and disadvantages of each.
The essay must follow the following format:
Introduction: Briefly state the purpose of the essay.
Describe the approaches used to determine a promotional budget.
Discuss the advantages and disadvantages of each.
Conclusion: End the essay with a brief conclusion.
The essay must be 300 words or more.
The essay must include direct or indirect citations and references.

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-1 / 275
Number of sources-2
Academic level-Freshman (College 1st year)
Paper format-APA
Line spacing-Double
Language style-US English

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