Advertising and Sales
Longnecker et. al. (2020) have stated that “there is no magic formula for determining the right price for what you are selling” (17-2 Determining the Promotional Budget). The authors remark that this approach also applies to promotional budgets.
Review Chapter 17 of the textbook.
Write a brief essay describing the approaches that entrepreneurs use to determine the promotional budget. Discuss the advantages and disadvantages of each.
The essay must follow the following format:
Introduction: Briefly state the purpose of the essay.
Describe the approaches used to determine a promotional budget.
Discuss the advantages and disadvantages of each.
Conclusion: End the essay with a brief conclusion.
The essay must be 300 words or more.
The essay must include direct or indirect citations and references.
Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-1 / 275
Number of sources-2
Academic level-Freshman (College 1st year)
Language style-US English
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