The challenge here, as the group of three friends recognize, is after having developed the product how will they gain adoption?


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The challenge here, as the group of three friends recognize, is after having developed the product how will they gain adoption?
Why do they think the meeting went wrong? This is the same question the three developers of the patient portal pose to themselves on the drive back to Chicago. How does it affect their strategy? How does it tie back to the criteria for adoption?
Would it be better to target single specialty groups rather than multi-specialty groups? What are the risks involved in this adoption? How could they alleviate them?



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