Select and define your target market segmentation or industry for the situation analysis.


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Car industry , Porsche

1. Select and define your target market segmentation or industry for the situation analysis

2. Research on your target market segmentation or industry using secondary sources of information (e.g. published articles, reviews, newsletter, etc.).

3. Critically analyse 1) power of suppliers, 2) power of customers, 3) threat of new entrants, 4) industry rivalry and 5) substitutes of products or services of your target market segmentation or industry

The only learning material(referance) to be used Chapter 1-4 .

Burns, Paul (2017) New Venture Creation A Framework for Entrepreneurial Start-ups (Second edition); McMillan International Palgrave publisher.

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