Select a live business of your choice whether it be a small, large, family business, or a social enterprise, and then critically discuss its contribution to the economy and society by throwing light on its survival during the recent global issue (Coronavirus).


Select a live business of your choice whether it be a small, large, family business, or a social enterprise, and then critically discuss its contribution to the economy and society by throwing light on its survival during the recent global issue (Coronavirus).

 

Essay Structure and Contents

  1. Title Page
  2. Table of Content
  3. Introduction
  • Define and explain what is meant by entrepreneurship.
  • Give a brief overview of the organisation (Note: an organisation profile must be included in your submission as “Appendix 1”)
  • Explain the structure of the essay
  • The introductory section should not be less than 250 words
  1. Main Body
  1. About the Entrepreneur (or group of entrepreneurs) who was Behind the Organisation- about 1,000 words
    • Critically discuss the personality traits of the entrepreneurs
    • How did the entrepreneur recognize the opportunity or did the entrepreneur create the opportunity?
    • What are the innovative products/services introduced in the market? Discuss why innovation is important for an organization.
  1. About the Entrepreneurial Organisation- about 8,00 words
    • How did the entrepreneur build the entrepreneurial team?
    • Explain the entrepreneur’s role as a leader and what it takes to become a successful leader
    • How did the entrepreneur grow the business (if it is a large organization)? You can include the role of family members, gender differences if it is necessary.
  1. About Contribution to the Economy and Society- about 1,200 words
    • Discuss and evaluate the contribution to the economy, i.e., job creation, new product innovation, wealth creation, etc.
    • Evaluate the survival issues (due to the global pandemic)
  1. Conclusion and Recommendations (if any)- about 200-250 words

 

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