Select a Fortune 500(General Electric) company in which you are interested.(General Electric)
Write a 850-word paper in which you describe the importance of marketing research to your selected company’s management team.
Address the following in your paper:
- Define market research.
- If your selected company which is General Electric ,uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the Genral Electric company using the provided template.
- If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.