Developing a Service Marketing Plan for a Service Marketing Start-UP

Developing a Service Marketing Plan for a Service Marketing Start-UP
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Developing a Service Marketing Plan for

a Service Marketing Start-UP

The service marketing plan for a service marketing start-up may contain the following section:

•Description of the Core Service Offering: Describe the services you are planning to offer including the features and details of the services. •Target Market Specification (Segmentation, Targeting, and Positioning – STP) •Marketing Goals and Objectives: Specify your marketing goals and objectives in terms of sales, profits, and market share. •Market Analysis: Market analysis section should include customer analysis and competitive analysis.

•Environmental Analysis: This section should elaborate the uncontrollable environmental influences, such as political and legal environment, economic environment, technological environment, and social and cultural environment. •SWOTAnalysis •Developing the Service Marketing Program: A service marketing program should explain how the start-up will develop and manage the service marketing mix in terms of the following elements: •Product (service) •Price •Place •Promotion •People •Process •Physical Evidence •Financial Analysis: This section should focus on a) the process of funding and b) predicted financial performance.

Developing a Service Marketing Plan for a Service Marketing Start-UP
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