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Q1. Considering the information and data provided in the case study, design a digital campaign plan for H&M in Australia and explain the various steps and justify your

Figure 2: Product reviews of Zara on a product review website
Q1. Considering the information and data provided in the case study, design a digital campaign plan for H&M in Australia and explain the various steps and justify your answer. [20 points; Answer limited to max 1.5 pages although 5 lines above the page limit is acceptable, 12point font, 1 line spacing, 2.54cms normal page margin setting for top, bottom, left and right hand side margins.]
Q2. Create a search engine marketing (SEM) plan for H&M based on keyword selection & planning. Justify your keyword selection and list the metrics you will use to measure the effectiveness of your SEM efforts. Present your answer in a table format only. [20 points; Answer limited to max 2 pages, 11 or 12 point font, 2.54cms normal page margin setting for top, bottom, left and right hand side margins. Page layout can be portrait or landscape. You are not required to create and provide excel graphs. For tables, you may use a font size of 11 or 12 point font.]

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