Prepare a short Briefing Paper in the form of a report which critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns aimed at the local UK market and one which is aimed at a country of your choice.


Description

You are a Marketing Manager for a fictional UK based SME company within an industry of your

choice* which is seeking to expand their market provision globally for the first time. The CEO of

your company has recently returned from an industry conference which looked at Globalisation and

has raised concerns to the Marketing Director about potential issues associated with National

Culture and its impact on designing a successful Global Marketing campaign.

As a result, you have been asked to prepare a short Briefing Paper in the form of a report which

critically explores Globalisation as well as providing a critical examination of potential

differences between local and global marketing campaigns (loosely based around the 4 P’s)

aimed at the local UK market and one which is aimed at a country of your choice.

The post Prepare a short Briefing Paper in the form of a report which critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns aimed at the local UK market and one which is aimed at a country of your choice. appeared first on Essay Quoll.

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