Media General and the Balanced Scorecard A and B


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Case – Media General and the Balanced Scorecard A and B
 
Question 1.
Assess how well Media General implemented the BSC. In doing so it might be useful to think in terms of:
(a) the decision to use the scorecard approach;
(b) the design process and rationale;
(c) the cascading the integration process; and
(d) the communication program.
 
Question 2.  
 
If you were meeting with Bill McDonnell at the end of the A case, what suggestions would you offer him in regard to his musings about how well the BSC had (or had not) been implemented and for further embedding it into the company’s management culture?
 
Question 3.
 
From the perspective of Gray Lipton and with his intent to use the insights offered by the balanced scorecard, what are some possible explanations or hypotheses he might be able to develop from his region’s BSC as to why quarterly revenues declined?
 
Question 4.
 
Given those potential explanations, what should Lipton do?
 

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