Measuring international business success paper:


Each student will choose a country and do a SWOT analysis on its business environment. The paper should include recommendations for improvement of the business environment. Plus, choose a firm* that is most likely to succeed (i.e. become profitable) or has succeeded in your chosen country. Then, refer to the guidelines sheet provided by the instructor (on Canvas files tab) for additional steps.*you can also make up your own firm with your own made-up goods/services.

Guidelines attached.

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