Grab Holding is one of the largest online platform food delivery and ride sharing companies in South East Asia. With its potential acquisition of rival Foodpanda in South-East Asia could lead to it gaining a larger share of the regional online food delivery market and will monopolize the online platform business in the region. With a lot of potential in this industry saw ShopeeFood has officially entered the space for food delivery apps in Malaysia, which is already saturated. Based on this scenario, create a strategic plan for Shoppe Food Malaysia and explain how it can create value in order to be competitive advantage in this business. Your answer should include the following;
1. As a strategist or the individual who is responsible for the success or failure of an organization, what do you propose to be the ideal vision and mission of Shopee Food Malaysia ?
2. Prepare a SWOT analysis for Shopee Food Malaysia and explain what are the strengths, weekness,
opportunities and threats of the company compared with Grab Malaysia.
3. Develop one long term objective plan how it could compete with Grab and attain competitive advantage.
The plan should be challenging, measurable, consistent, reasonable, and clear (SMART).
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