As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client showing


As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client showing

1. Your evaluation of the kids’ segment against the four criteria for successful market segmentation.

2.Two or three ideas that you have for EACH of the 4 P’s of the marketing mix.



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