Individual Mini Marketing Plan Please draft a document between 1,000 and 1,500 words where you cover the following topics:

Individual Mini Marketing Plan

Please draft a document between 1,000 and 1,500 words where you cover the following topics:

Situation Analysis:

Start off by analyzing the situation your company is in. One way you can do this is by conducting a SWOT analysis. Another approach is to critically assess what the company needs to do to enhance or sustain its growth and success.

You can also use a framework such as the Ansoff Matrix to determine the strategy your company should purse.

1. Market research

Please think of what information will lead you to make better decisions and how you will collect it?

2. Target market or Target Segment

3. Positioning (4 Ps)

Pricing, Promotion, Product, Place (distribution)

4. Competitive analysis

Who are the competitors and what are their strengths and weaknesses?

5. Market strategy and Competitive Advantage

Will your company pursue focused differentiation or focused price leadership? I stress the word “focused” because your strategy should be based on your target segment.

This essay is written by:

Prof. SirMojo Verified writer

Finished papers: 435

Proficient in:

English, History, Business and Entrepreneurship, Nursing, Psychology, Management

You can get writing help to write an essay on these topics
100% plagiarism-free

Hire This Writer
© 2017 theacademicessays. All Rights Reserved. Design & Developed by theacademicessays.
How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay