Impact of Cultural Values on Consumer Behavior


Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.

Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.

Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.

Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?

Discuss each example you found using specific information.

Include screenshots or copies of the marketing pieces you examined.

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