Identify a UK or Global company whose business is i) Automotive ii) Retail iii) Food iv) Travel v) Fashion


Description

Identify a UK or Global company whose business is

i) Automotive

ii) Retail

iii) Food

iv) Travel

v) Fashion

1. Present the company’s intellectual property portfolio, and where possible how it is managed and/or exploited – identify registered rights, licences, franchises,

2. Research and present an analysis of the company’s operation including turnover, and proportion of profit (where known) attributable to IP exploitation, ethical considerations.

3. Identify and present the company’s intellectual property issues, and where appropriate offer IP advice

4. Prepare a 1500 word report of your findings.

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