Discuss the role of entrepreneurial motivation and decision making approaches and their interaction in influencing entrepreneurial outcome


“Discuss the role of entrepreneurial motivation and decision making approaches and their interaction in influencing entrepreneurial outcome”
· Learning Outcomes
This session is aimed at discussing what motivates entrepreneurs to start and grow a business and how motivations may change according to the stage of the business, access to resources, and entrepreneurs’ background/experience etc. Session will also discuss whether entrepreneurial decisions are based on causality or effectuation.

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