Introduction: Describe the company and product featured, dates of the campaign, primary mediums used
Describe the fonts, colors, imagery photos, and what they are meant to do. What ideas do they illustrate to the audience? Do they reference popular culture, history, etc.? How do the elements work together? What works well and what needs improvement?
Describe all the copy used on the images. What education level does the language suggest ? Are there any metaphors, similes, allusions, or other literary techniques used? How clear is the text’s meaning
Who is the campaign’s intended audience? What are their demographics?
What is the overall impact of the elements in the campaign? What messages and images is the company distributing to the public in its ads and/or commercials?