Deliverable Length: Word document of 4–5 pages (excluding references and cover page) In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4–5 pages that includes the following for the case study organization:

Deliverable Length: Word document of 4–5 pages (excluding references and cover page)

In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4–5 pages that includes the following for the case study organization:

Discuss how a Web site’s sitemap can help improve search rankings.

Describe the meta tags for the proposed Web site.

Describe other types of tags that are used to improve a Web site’s search ranking.

Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).

Provide 2–3 keywords for 10 different competitors.

Create a Web site goal statement (unique selling proposition [USP]) including key words.

Create title and description tags for your proposed Web site.

Use a free key word ranking tool to track your key words and provide results.

All sources should be cited both in the text and in the references using APA format.

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