Critically analyse and compare their current CSR initiatives and social and environmental innovations, in the context of their international operations, pointing out the relative advantages and risks of these.


 

Also in the guide of the summative assignment, we find the essential and recommended reading list that we have to use, is below the guidance of the summative Assessment Brief in the files upload

Your strategic report should focus on two specific large global companies from the same

sector/industry that have international operations. The report should address three questions (see below).

Task 1: Evaluate the external business environment and compare the dynamic capabilities of

the two chosen companies. Contextualising (a) their relative competitiveness and (b)

responses to globalisation of markets and technology (20%).

Task 2: Critically analyse and compare their current CSR initiatives and social and

environmental innovations, in the context of their international operations, pointing out

the relative advantages and risks of these (40%).

Make sure you evaluate the different stakeholders involved in sustainability and

compare three CSR initiatives of your choice, all initiated or in partnership with the

chosen two global companies.

Task 3: Assess and compare potential CSR strategies that enhance organisational success.

Discuss the role of the sustainability offerings for a) long-term profitability and b)

strategic partnering with society and governments in growth markets (30%).

A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall

professional presentation showing clear report style.

Best answers will draw explicitly on Strategy, International Business and CSR concepts, tools,

theories and analysis from the module and apply them to the chosen organisations. Clear referencing

(Harvard system), professional presentation with appropriate diagrams/tables are required.

Presentation

The strategic report should NOT exceed 3,500 words (excluding abstract and the list of references at

Assessment Brief Summative 2020-21.docx

University of Roehampton Business School 1/7

the end) and demonstrate clear report style with relevant Harvard references. Appendices are allowed

outside this limit but NO MORE than 6 pages.

Any written work should be spell-checked and a contents page should be included. Please use one font

size throughout the report (e.g. Arial size 11 or Times New Roman size 12) in black ink. Use DIN A4

format and page margins of at least 2.5 cm or 1 inch.

The post Critically analyse and compare their current CSR initiatives and social and environmental innovations, in the context of their international operations, pointing out the relative advantages and risks of these. appeared first on Essay Quoll.

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