Consumer behavior


In Chapter 1 we learned that as part of consumer behavior one “needs to obtain information about specific consumers of interest.” For this posting, let us approach things from a consumer perspective and choose a new product that you have recently purchased. Write about 1) the approach(es) that made you choose this product, 2) the research strategies you used before you bought it. 3) Were you satisfied with the product? 4) Do you think your research was useful? Why or why not? You need to address all four points to receive credit. This should be brief and not more than 1 paragraph with a maximum of 250 words.

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