Competitive advantage is very important for any company to enhance profitability and higher revenue opportunities. You must know the various aspects of the same. To prepare for this assignment, read chapter 7 and 8 from your textbook. All the sections carry equal weights. Select a company from the Middle East (preferably Saudi) market and answer the following questions: A. Identify the main sources of compe


Competitive advantage is very important for any company to enhance profitability and higher revenue opportunities. You must know the various aspects of the same. To prepare for this assignment, read chapter 7 and 8 from your textbook. All the sections carry equal weights.

Select a company from the Middle East (preferably Saudi) market and answer the following questions:
A. Identify the main sources of competitive advantage of the company you have selected. Is it cost advantage or differentiation advantage? Apply Porter’s generic strategy for the source you have discovered (for your selected company). (Refer Ch07)
B. Assume that you are the CEO of the chosen company. How would you combine both cost leadership and differentiation strategies to gain competitive advantage? (Refer Ch07)
C. As per the stages in Industry Life Cycle, which stage is applicable to your selected company and why? Discuss. (Refer Ch08)
D. Due to the COVID-19 pandemic, what are the strategic changes executed by your selected company? How do you propose to manage the strategic changes? (Refer Ch08) (I would like you to have your own thoughts rather than the book for this question specifically).
• Support your submission with course material concepts, principles, and theories from the textbook along with at least two scholarly, peer-reviewed journal articles. 6-7 pages , no reference more than 5 years preferable (please cite each paragraph)
• The book mentioned is Grant, R. M. (2018). Contemporary Strategy Analysis (10th ed.). Wiley.

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