Evaluation of Successful Venture
Assignment InstructionsReview the following three case studies, found in the Resources and this unit’s studies. Choose one to analyze for this assignment.Supple Software.Puddle Jumpers Airline.JavaNet Internet Café.Complete a 4–5 page analysis of what made the venture successful. Include the following:Benchmark the venture’s start-up business plan against that of the industry leader (refer to the Researching Benchmark Information below).Describe the similarities and differences between the startup and the industry leader.Explain what the startup company could do to improve upon the industry leader.Describe what you think the startup already does better than the industry leader.Provide a brief analysis of the costs, revenues, and profitability for the startup company.Provide a title page and reference list in APA format. Do not include these pages in your page count. You may cite text and authors from the suggested resources as supporting resources as well as any additional reputable resources you find on your own.Your paper should follow a logical structure and be evidence based. Use the MEAL Plan structure (see Resources) to help guide the organization of your paper.Main ideas: Present the main points or ideas that you are making in this paper.Evidence: Give us a reason to believe you. Support your reasons with evidence. Acknowledge other view points and respond to them (Booth, Colomb, & Williams, 2009).Analysis: Identify the component parts of the articles cited. Identify patterns or themes in the articles reviewed. Use data and information from others to support your main points and ideas.Link: Synthesize what you have learned. Integrate and combine ideas from your source articles into a new whole containing your own ideas.Conduct independent research for resources and references to support your paper. Provide a reference list and in-text citations for all of your resources, in APA format. You may use your course materials as supporting resources.ReferencesBooth, W. C., Colomb, G. G., & Williams, J. M. (2009). Craft of research (3rd ed.). Chicago, IL: University of Chicago Press.Researching Benchmark InformationVerify that the benchmark company you identified is publicly traded. This will assure that financial data and other information will be readily available within public databases. The LexisNexis disclosure file can be useful for the identification of a publicly traded company. If the company is within this database, then it is publicly traded.To identify a benchmark company in the start-up business’s industry, complete the following two steps:Collect the primary standard industry code (SIC) from the LexisNexis disclosure file of your chosen organization. (For example, the primary SIC code for Home Depot is 5211.)Enter the SIC in the Search Terms window to research the disclosure database. You should be able to locate all of that organization’s publicly traded competitors. Select a benchmark organization from this search.Refer to the LexisNexis User Guide linked in the Resources for further guidance on completing your search.Assignment Formatting InstructionsFormat your paper as follows:Written communication: Develop accurate written communication and thoughts that convey the overall goals of the assignment. Your paper should demonstrate graduate-level writing skills and should be free of errors that detract from the overall message.Section headings: Create individual headings for each area of analysis. Section headings can be used to arrange topics in a logical order, and they can help you manage the length of your paper.Length of paper: The body of your paper must be 4–5 full pages, not including the references list, appendices, or title page.References: Support your paper with at least 3 academic resources from the Capella library. You must use proper APA (6th edition) style to list your references. Refer to the Capella Writing Center’s APA Style and Format module for more information.Formatting: Use APA (6th edition) formatting, including correct in-text citations, proper punctuation, double-spacing throughout, proper headings and subheadings, no skipped lines before headings and subheadings, proper paragraph and block indentation, no bolding, one-inch margins all around, and no bullets.Font and font size: Times New Roman, 12 point.