Business reputation management

Business reputation management

Students are required to analyse the CSR&S activities of a particular business or corporation using publicly available documents from the business e.g. annual reports, CSR Reports, web sites, advertising campaigns etc. Your analysis will include consideration of the business’ CSR&S strategies with respect to:

i. Business reputation management

ii. Risk management

iii. Employee recruitment, motivation and retention

iv. Investor relations and access to capital

v. Learning and innovation

vi. Competitiveness and market positioning

vii. Operational efficiency

viii. Licence to operate.

The student will presents their findings in a written report that could be presented to the business.

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