Objective 3- A New Marketing strategy for ONE country
Develop a new marketing strategy and detailed marketing plan which must consider the earlier environmental and market analysis factors (opportunities and threats) to help the company to grow, increase the brand value, social media performance and how to gain market share
Develop a potential new Segmentation, Targeting and Positioning ( STP) strategy to take into account the key demographics, cultural factors and market conditions in the new country
From this analysis develop a detailed Marketing mix (7Ps) strategy highlighting the key metrics relevant to an expanding international legal firm
Using Keller’s CBBE Branding model suggest ways in which the companies Brand position and strategy can be enhanced to take advantage of the opportunities previously analysed in the new country
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