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BM533 Innocent Drinks sold estimated 10-20% of the business to Coca-Cola company for £30 million in 2009: Contemporary Business Economic Assignment, BNU, UK

Task 2 (LO2) Innocent Drinks sold estimated 10-20% of the business to Coca-Cola company for £30 million in 2009. By 2013 Coca-Cola owned over 90% of the Innocent Drinks. Using one of the behavioural economic theories, critically assess did Innocent Drink make the right decision to sell part of their business to Coca-Cola? Justify your viewpoint.

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