For this assignment, you will focus on the marketing activities of a business in a global context. There are three parts to this assignment; you will submit all three parts in one paper.


For this assignment, you will focus on the marketing activities of a business in a global context. There are three parts to this assignment; you will submit all three parts in one paper.

PART 1

Conduct scholarly and outside research, then write a brief memo assessing the conditions that have led to Korea’s global orientation and Samsung’s competitive advantage in the global marketplace. Be sure your assessment includes the following:

Define and explain the idea of “global orientation” and elaborate on the factors necessary to attain it.
Describe successful approaches companies use to achieve a competitive advantage in global markets.
PART 2

Write an assessment of the differences between ethnocentric, polycentric, regiocentric, and geocentric management orientations in light of the differences in national cultural environments and corporate cultures. In your assessment, include the following:

Define each term.
Explain the managerial philosophy for each orientation.
Provide examples of companies for each orientation.
PART 3

Conduct research on three international trade promotion organizations of your choice to use in a report that critiques their role in world trade. In your critique, explain how they can enhance market opportunities for companies around the world. Provide examples to support your thoughts.

Support your paper with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Part 1 Memo Length: 2 pages

Part 2 Assessment Length: 3 pages

Part 3 Report Length: 2 pages

Total Length: 7 pages, not including title and reference pages
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