This task requires you to work both individually and as part of a group to consider the Corporate Social Responsibility performance and stated values of two similar organisations and apply the Giving Voice to Values framework.
There are two parts to this task:
- Part A – 25% Business Values Assessment Report
- Part B – 20% Application of the GVV framework – scenario development, script development and online presentation
NOTE all group members must participate in Part A and Part B
Please see below for the details of these Task Requirements.
Part A – Business Values Assessment report
This activity is based on the exercise on page 226 of ‘Business Ethics’ (Crane & Matten, 2010) – a copy of the relevant pages are available on the course Moodle page.
For this component, you need to work in a group of three to four (3-4) students to consider the values and social performance of two companies. You are required to consider and discuss the companies as a group, but must submit your responses to the questions as individuals.
- As a group, select two companies that produce social reports and whose values are identified on their websites or in other company documents (that are publicly available). The two companies selected by your group must be either:
- From different industries but in the same country; or
- From the same industry but different countries.
By Week 5, your group must provide the names of the companies you have selected to research, and the industry and country within which they operate.
- As a group, research each of your companies to determine their company values, their approaches to social responsibility and their reporting of their social performances.
- As an individual, you are required to submit responses to the following questions:
- Identify and describe the two companies you have researched; their core business activities and the countries and/or industries in which they operate. (15 marks)
- What differences are evident between the two companies in terms of the range of issues dealt with in their social reports and the depth of coverage on specific issues? Please note – this question does not ask for a description or summary of the content of each company’s reports. Instead, you need to analyse the types of information, the major themes, the presentation, formatting and tone of each report – and explain the ways in which the reports are similar to each other and the ways in which they are different. (15 marks)
- Discuss which of the Sustainable Development Goals you believe are most relevant to these companies, their industries and the countries in which they operate. Discuss the extent to which these SDGs were addressed, explicitly or implicitly, in the CSR/Sustainability reports of your companies? (15 marks)
- Assess the apparent quality of the social accounting approach utilized by each company according to Zadek et al.’s (1997) criteria. (15 marks)
- Discuss the extent to which the social reports provided by these companies reflect their stated values. (15 marks)
- Briefly reflect on your groups’ discussions of these companies. In what ways did the ideas presented by your group confirm your own conclusions, influence your thinking and/or present another perspective to you? (15 marks)
- A score (10 marks) will be allocated for presentation, written expression, spelling, grammar, punctuation and referencing.
Word limit: 2000 words
Referencing: You are required to follow the APA style of referencing for this task. There is no set number of references required. It is recommended, however, that you independently seek out resources in addition to those provided by the lecturer.
Due Date Week 8
Students are required to upload their assignment as a Word doc or PDF (with the FedUni Business School – Assignment Coversheet attached) via the relevant Turnitin link on the course Moodle page, as well as the regular link for assignment submission.
|Responses to questions||%||Grade|
|Qi – describe the two companies that have been researched. Responses should:
· clearly identify and describe the two companies being researched
· clearly describe the industries and countries in which these companies operate
· Clearly describe any social reporting/performance issues that may be relevant for these companies.
|Qii – What differences are evident between the two companies in terms of the range of social, environmental and economic issues dealt with in their reports and the depth of coverage on specific issues? Responses should:
· compare the style, content and presentation of the social reports provided by each company
· critically analyse the strengths and weaknesses of the approaches to social reporting evident in the reports
· comment on the range of issues covered and the depth of the coverage
|Qiii – Discuss which of the Sustainable Development Goals you believe are most relevant to these companies, their industries and the countries in which they operate. Discuss the extent to which these SDGs were addressed, explicitly or implicitly, in the CSR/Sustainability reports of your companies:
· Demonstrate critical thinking and analysis to identify key SDGs and explain why these are particularly relevant to each company
· Describe the extent to which these SDGs have been addressed (explicitly or implicitly) and the effectiveness of this reporting
|Qiv- Assess the apparent quality of the social accounting approach utilized by each company according to Zadek et al.’s (1997) criteria. Responses should:
· Provide some brief commentary on the extent to which each of the companies does or does not meet the eight criteria identified by Zadek et al (1997) as the key principles of quality of social reporting, as outlined on P. 216 (Crane & Matten, 2010).
· Identify which key principles are met (and how they are met) by each company’s social reporting
· Identify which principles have not been met
|Qv – Discuss the extent to which the social reports reflect the values of your selected companies. Responses should:
· Identify each company’s values (including their Mission Statement, Values, Business Principles etc.) as stated on their websites, reports or in other company documentation
· Critically analyse each company’s social reports in terms of the extent to which their stated values align (or do not align) with their approaches to social responsibility and sustainability (based on the evidence in the reports)
|Qvi – Briefly reflect on your groups’ discussions of these companies. In what ways did the ideas presented by your group confirm your own conclusions or present another perspective to you? Responses should:
· Reflect on the group discussions about the social reporting of the two companies selected
· Identify key points of agreement and disagreement with other group members
· Discuss how the different perspectives provided by group members contributed to your own consideration of the performance of these companies
|Presentation (expression, structure, referencing, organisation, word count – not including cover sheet and references etc.)||10%|
Part B – Application of GVV Framework
In this group task you will work with the same group members as for Assessment 2 – Part A. This task requires your group to consider an ethical dilemma that emerges at a workplace of your choosing. This workplace may be based on one of the companies analysed in Assessment 2 – Part A, another workplace or company with which you are familiar or a fictional workplace developed by your group. As a group, you are required to:
- Write a fictional scenario that describes the emergence an ethical/moral dilemma for stakeholders in a workplace of your choosing;
- Develop a script in which the central character in this scenario applies the Giving Voice to Values framework to the give voice to his/her values;
- Present your script to the class as a role play.
- Scenario Development
Develop a fictional scenario that outlines the emergence of an ethical dilemma in a workplace of your choosing. This scenario should be written as a narrative piece of writing, similar in format and style to the GVV/Babson scenarios. Your scenario should describe a possible workplace situation that illustrates the emergence of this dilemma as a values conflict for one or more people. It should introduce the key stakeholders & characters, the key facts and the background information that has led to this issue.
Please discuss your scenario/workplace/ethical dilemma with your lecturer to ensure it is suitable for this task before you proceed with the development of your script.
Scenario – 25 marks (800 words)
Due date – Week 11
PLEASE NOTE: The scenario and script are not the same thing. The scenario introduces the key people, background and outlines the ethical dilemma. The scenario ends with the ethical dilemma – that is, the central character identifies the dilemma but is not sure on what to do about it. The script starts with the ethical dilemma, demonstrates how the central character applies the GVV framework to address the ethical dilemma to achieve a more ethical outcome for the stakeholders.
- Script Development
Your group is required to develop a script in which the central character in your scenario applies the Giving Voice to Values framework in response to the values conflict or ethical dilemma identified in your scenario. Your script should include evidence that you have addressed the following questions:
- What is the ethical dilemma/values conflict presented in your scenario?
- Who are the stakeholders and what is at stake for the key parties (including those who disagree with you)?
- What are the main arguments you are trying to counter? That is, what are the reasons and rationalizations you need to address?
- What levers/arguments could you use to counter the reasons and rationalisations, to influence those with whom you disagree?
- What is your most powerful and persuasive response to the reasons and rationalizations you need to address? To whom should the arguments be made? When and in what context?
Script – 50 marks (1500 words)
Due date – Week 11
- Script Presentation to Class
Your group then needs to present this script to the class as a group role play. The presentation of the script should be clear and enable the audience to engage with the issues. All group members must be meaningfully included. Creativity and expression is encouraged.
Script Presentation to Class – 25 marks (7-10 min. in length)
Due date – Week 11
The group will discuss and debrief their scenario to clarify and gain class feedback.
Groups are then required to nominate one group member to upload both the group’s Scenario and Script as a Word doc or PDF (with the FedUni Business School – Assignment Coversheet attached) via the relevant Turnitin submission links on the course Moodle page.
Please ensure that the names and student I.D. numbers of each group member is listed on the Assignment Coversheet.
PLEASE NOTE – IMPORTANT:
It is a requirement of this task that students commit to working collaboratively together to develop the three components of this task, with an equal and even contribution from each group member. If, for whatever reasons, a student is unable to provide the required commitment and/or contribution to their group’s progress and completion of this task, the Lecturer may revise the composition of the group. This action may be taken at the discretion of the Lecturer, but should be taken prior to the presentation of the Role Play and submission of the written components of the task.
|Development of scenario – 25 marks|
|1. Provides the reader with a clear description of the workplace, the main characters and stakeholders, the key facts and background information relevant to the ethical dilemma.||10|
|2. Clearly identifies the ethical dilemma and values conflict that has emerged for the central character.||5|
|3. Clearly identifies the stakeholders and discusses what is at stake for them.||5|
|4. Written as a narrative (similar in style to the Babson scenarios), which uses clear English expression, spelling and grammar.||5|
|Total for Scenario||/25|
|Script for role play – 50 marks|
|1. Clearly identifies and addresses the ethical dilemma/values conflict raised in the scenario.||10|
|2. Identifies reasons and rationalizations that might be used to justify the questionable business action/practice/issue at the center of the ethical dilemma.||10|
|3. The central character is able to effectively give voice to their values by effectively using GVV ‘levers’ to present powerful and persuasive responses to counter the reasons and rationalizations.||10|
|4. Demonstrates the most appropriate and most effective use of GVV’s ‘say what, to whom, when and how’ approach. i.e. speaks to the appropriate stakeholders, using a respectful and considered strategic approach, and provides thoughtful (and helpful) suggestions etc.||10|
|5. Achieves a realistic outcome that demonstrates a nuanced understanding of interpersonal and professional communication and relationships, which avoids false dichotomies, ultimatums, stand-offs and contrived resolutions.||10|
|Total for Script||/50|
Script presentation – 25 marks
|1. Script dialogue was presented as a role play, which went beyond simply reading the script. The script dialogue was delivered in an interesting and engaging way, which challenged the audience to engage thoughtfully with the issues presented.||10|
|2. The delivery of the dialogue between the stakeholders reflected a suitable style and tone for the context of the scenes being presented, with the appropriate use of interpersonal communication, expression and non-verbal communication, to present realistic workplace relationships and communications.||5|
|3. All group members were included and provided meaningful contributions to the role play. All performers could be easily seen and heard by the audience and were able to respond effectively to questions from the audience.||5|
|4. Effective use of time, props and creativity.||5|
|Total – Role play presentation||/25|
|TOTAL – Assessment 2 Part B||/100|