Abercrombie & Fitch is a successful specialty retailer selling casual sportswear and accessories for upper-income men and women. The company is positioned as a premium-priced brand, with products sold at higher price points than the products sold in the company’s Hollister stores.
Visit the Abercrombie & Fitch website for the most up-to-date information about this retailer.
In a two-page essay, evaluate Abercrombie & Fitch’s market situation and the company’s opportunities for growth. Be sure to discuss these factors in depth, citing sources to support your position. Your essay should relate to other scholarly resources.
Your essay should include the following information:
- Develop a SWOT analysis for Abercrombie & Fitch
- Based on your SWOT analysis and the information you have learned about the company, what recommendations would you offer the company for future growth?