1. Why did BNP Paribas Launch James?
(1) Identifying what makes the James service unique.
(2) How James compared to the traditional mode of customer contact for personal investment portfolio advice, which was face-to-face interaction with an advisor at a bank branch?
2. How can technology be used for personal investment advice?
(1)Compare James to other modess of financial investment advice.
(2) Describe the alternative modesof personal investment advice in terms of technology use, etc. and personal touch